MONTREAL, March 20, 2013 /CNW Telbec/ - The Health Challenge team is proud to announce that since March 1, nearly 160,000 people have
taken on the 5/30 Health and Wellness Challenge. Up until April 11, participants aim to reach the following three
The 5 Goal: Eating at least 5 servings of fruit and vegetables a day
The 30 Goal: Getting active at least 30 minutes a day
The Wellness Goal: Thinking about one's strengths for increased wellness
Here are some highlights from the 9th annual Health Challenge:
159,311 participants are taking part in the 2013 Health Challenge. This year marks the greatest turnout since the campaign began in 2005,
with a 5% increase in registrations compared with last year.
Of these, 68,297 registered as a family—an increase of 22% compared with 2012.
This year, the Health Challenge reached a major milestone of one million participants since it began in 2005!
362 municipalities and local communities are promoting the Health Challenge to families and residents in their areas, as well as providing them with
support and guidance to help them succeed in the Challenge. The number of municipalities and local communities has increased by
42% compared with 2012.
"It's so great to see even more Quebecers taking part in the Health Challenge this year," says Dr. Johanne Blais, medical spokesperson for the Health Challenge and a contributor to ACTI-MENU, the social enterprise that started the Health Challenge. "What's more, it's really encouraging to see families getting
involved, because healthy habits begin at home. As a physician, I
applaud this free initiative that encourages so many people to eat
better, be more active, and take care of themselves."
"It's the second year that I've taken part in the Health Challenge," says lively TV host, actor, and campaign spokesperson Mélanie
Maynard. "For my family and me, it's an essential part of our March and
April. We have a great time trying all the suggested family
Current Health Challenge participants receive the following on an exclusive basis at no cost:
The IGA Passport. Available at IGA, this handy tool has everything you need to reach the
5 Goal—tips, advice, and bonus vouchers for discounts and freebies.
Motivational e-mails sent out once a week during the Health Challenge.
Surprises from the Health Challenge team. They could be anything from memos to downloadable posters and will help
families and teams stay on track and motivated for the full six weeks!
Participants also have unlimited access to a wealth of tools and
information at HealthChallenge.ca and on our Facebook page (in French) (facebook.com/defisante). What's more, participants are eligible to win one of the many prizes
offered throughout the Health Challenge, including $5,000 worth of groceries, courtesy of IGA, and the
Desjardins Family Prize of $5,000 in customized financial products.
Please note that anyone who would like more information can visit the Health Challenge website (HealthChallenge.ca) and Facebook page (facebook.com/defisante) to get tips and advice on healthy living.
The Health Challenge depends on the valuable contributions of numerous players in the health
network, its partners, and a wide support network that contributes to
the largest public campaign for promoting healthy lifestyles in Quebec.
About the 5/30 Health and Wellness Challenge
Launched in 2005, the Health Challenge is a free annual campaign designed for Quebecers who want to improve
their lifestyle habits. To date, more than one million people have
participated in the Challenge. The campaign received the 2013 DUX award for the Public Vote category.
The Health Challenge is an ACTI‐MENU initiative made possible through the support of Québec
en Forme, in partnership with the Quebec government, the Canadian
Cancer Society, and the Prends soin de toi program. It is presented in collaboration with IGA, Desjardins, TELUS
Health Solutions, AstraZeneca, Becel, Danone, Evian, Bon Matin,
Exceldor, and Oasis.
Since 2011, the Municipalities and Families Together for Healthy
Children component aims to encourage healthy lifestyle choices among children by
engaging and supporting Quebec municipalities, local communities, and
families. It is made possible through the support of our partners:
Québec en forme, Quebec's Directions de santé publique des agences de
la santé et des services sociaux, the Quebec government (the Ministère
de la Santé et des Services sociaux; the Ministère de l'Éducation, du
Loisir et du Sport; and the Ministère des Affaires municipales, des
Régions et de l'Occupation du territoire), and in collaboration with
the Fédération québécoise des municipalités, the Union of Quebec
Municipalities, Kino‐Québec, and the Réseau québécois de Villes et
Villages en santé.
To learn more, visit Healthchallenge.ca.
ACTI‐MENU is a social enterprise owned by foundations associated with
the Montreal Heart Institute, the Centre ÉPIC, and the Hôpital
Maisonneuve‐Rosemont. Its mission is to help individuals take an active
role in their health. Founded in 1988, ACTI-MENU is dedicated
exclusively to promoting health and healthy lifestyles, as well as the
prevention and management of chronic illnesses.
ACTI-MENU is behind well-known campaigns such as the 5/30 Health and Wellness Challenge, the Quit to Win! Challenge, and Smoke‐Free Family that are geared toward the general public, municipalities, and
families. ACTI-MENU also implements health-promotion programs in the
workplace and produces publications and other patient information tools
for the clinical setting.
For more information, visit actimenu.ca.
For further information:
Media Relations and Social Media Advisor
Tel.: 514 985‐2466, ext. 255
Cell: 514 222-1276