The 14th China Clean Expo opens at the SWEECC

Witness the power of innovation for China's cleaning industry

SHANGHAI, March 28, 2013 /CNW/ - On April 1 - 3, 2013, the 14th China Clean Expo (CCE 2013) will move to the brand new exhibition hall at the Shanghai World Expo Exhibition & Convention Center (No. 1099, Guozhan Rd., Pudong New District, Shanghai). The exhibition is a response to the theme of a "beautiful China" put forward at the 18th CPC National Congress. China's new governors are appealing to people to take the road of sustainable development. Under such circumstances, CCE 2013 will provide a one-stop sourcing platform and a world-class, high-quality platform to showcase elite cleaning enterprises and advanced cleaning technologies from across the world.

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The China Clean Expo is organized by UBMSinoexpo (Shanghai) Co., Ltd., and the Shanghai Indoor Contamination Control Industry Association (SICCA). The exhibition has long been supported by the European Clean Machinery Association (EUnited), the Italian Machinery Cleaning Association (Afidamp Servizi), the German Engineering Federation (VDMA), and many Chinese domestic and foreign cleaning industry associations and institutions. For the first time, CCE 2013 is cooperating with the World Toilet Organization (WTO) to jointly present the World Toilet Forum 2013, further consolidating its international status and increasing the degree of specialization at the China Clean Expo, thereby making it the leading cleaning trade fair in Asia and the world's third largest meta-cleaning show.

Elite enterprises create a meta-cleaning show

In order to meet the trends in China's cleaning industry development, CCE 2013 is transforming itself this year. The new exhibition venue presents a more scientific classification of pavilions according to different cleaning sectors. The show also has the support of many domestic and foreign exhibitors in the cleaning industry. Among the exhibitors, 80 percent are brands belonging to top companies involved in a wide range of industries, including Germany Karcher, Hammelmann, Denmark Nilfisk, Tennant, 3M, Italy IPC, Interpump, Guangzhou Baiyun, Shenzhen ICE, Tianjin G-Winner, Shanghai Sailstar, Shanghai Yuanda, and more, altogether creating a top cleaning products and technology demonstration platform.

The exhibition provides a one-stop solution for commercial cleaning, industrial cleaning, public facilities cleaning and municipal sanitation. CCE 2013 will cover a total area of 40,000 square meters in Exhibition Hall No.1 and the two outside areas. There will be more than 300 exhibitors from China, the United States, Germany, Denmark, Finland, France, Italy, the Netherlands, Malaysia, Taiwan and Hong Kong, along with other countries and regions who have joined together to await visitors from all over the world. The show also enjoys the support of cleaning industry associations worldwide that are organizing visiting delegations from Singapore, Malaysia and other international visitor groups. The total number of visitors is expected to be more than 20,000, and all these professional buyers are about to witness an unprecedented cleaning industry fest in Shanghai. CCE 2013 is set to break the records of its past shows in terms of exhibitor and visitor numbers.

Six exhibition pavilions offer abundant attractions

With the rapid development of the cleaning industry, the cleaning demands of different industries call for market-oriented segmentation and differentiation. Based on six main cleaning areas, CCE 2013 will open six exhibition pavilions, including cleaning equipment, cleaning tools/detergents, industrial cleaning, IEQ, water purification and public laundry. This full range of cleaning products and technologies will be on display at the show this year, meaning an abundance of attractions for all visitors.

Exhibition pavilions featuring cleaning equipment, cleaning tools, detergents, industrial cleaning and public laundry will be located in Hall 1 of the SWEECC on the first floor, covering 25,000 square meters in order to accommodate more visitors. Moreover, CCE 2013 will specially open the outside exhibition area at Hall 1 to act as a demonstration area, and the water purification and IEQ pavilions will be located here.

Industrial cleaning is the new highlight among these pavilions where giant industrial cleaning brands will gather, including Interpump (Italy), Hammelmann (Germany), NLB, Hydro and other Chinese leading industrial cleaning enterprises, displaying the biggest and most advanced ultra-high pressure equipment, industrial vacuums and industrial pump manufacturers.

CCE 2013 will also present several onsite demonstration activities, including industrial cleaning demonstrations for shipbuilding and petrochemical processing, food processing cleaning technology demonstrations, and more. All of these greatly enhance the professional image of the China Clean Expo in the industrial cleaning sector, which is currently undergoing a real boom amidst China's industrial development.

17 professional activities and forums will showcase advanced cleaning solutions

By closely cooperating with numerous leading associations in China and international organizations in various sectors, China Clean Expo 2013 will offer a total of 17 professional activities and forums so that visitors can find their advanced cleaning solutions. Activity events cover food processing cleaning, hotel cleaning, stone care, industrial cleaning, public facility cleaning, property cleaning management, IEQ, public laundry, municipal cleaning, city road cleaning, and more. These activities will explore the full range of cleaning difficulties and production efficiency improvements via practical applications and demonstrations of cleaning technology, and the number and specification of activities at CCE 2013 will be unprecedented.

It is also worth mentioning that CCE 2013 will, for the first time, cooperate with the World Toilet Organization to jointly organize the World Toilet Forum 2013, providing a perfect chance for municipal public toilet cleaning experts, professors and governors from both China and Singapore to sit together and share the latest research on public toilet cleaning. Distinguished lecturers and speakers will include the founder of the World Toilet Organization, Prof. Mr. Jan-Olof Drangert from Sweden's Linkoping University, and more, discussing public toilet user habits, cleaning technologies, management and valuable experience.

Cleaning industry to revitalize the national economy -- the CCE Summit 2013

The organizer of the 14th China Clean Expo will hold the second session of the China Clean Industry Development Summit 2013 (CCE Summit) at 15:00 PM on April 1 in Shanghai. The show organizer will specially invite the top Media Group – China Business Network (CBN) – to be a joint organizer. As one of the organizers, CBN will fully participate in TV, newspaper, website and radio reports on the Summit.

Unlock the power of innovation for the cleaning industry -- the CCE Awards kick off

The CCE Awards started in 2010, with the aim of rewarding cleaning products and technologies that are innovative, cost-effective, environmentally-friendly, ergonomic, well-recognized and widely accepted by China's market each year. They are also awarded in recognition of industry players who make prominent contributions to China's cleaning industry or provide innovative solutions to end-users each year, as well as to advocate CCE's theme of "Green Cleaning, Healthier Life" in order to advance China's cleaning industry and Chinese society as a whole.

The CCE Awards have become an international platform for elites in the cleaning industry to gather together for networking and information sharing purposes. It is the most anticipated annual event in China's cleaning industry, attracting attention from Asia and across the world.

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The China Clean Expo (CCE)

The Cleaning Industry in China has developed from a very premature industry to a modern and innovative industry. China is now the hub of worldwide cleaning production equipment, tools and chemicals. Buyers have the unique opportunity to source from a large volume of products of differing quality and price.

The China Clean Expo (CCE), launched in 2002, has become the largest meeting point for the Asian Cleaning Industry, and the most valued access point to Chinese cleaning manufacturers, suppliers, distributors and buyers. The event showcases a wide range of products from commercial cleaning, industry cleaning, public cleaning, municipal cleaning, and personal and home care.

SOURCE: China Clean Expo

For further information:

Steven Lee, + 86-21-6437-1178,; or Crystal Huo, + 86-21-6437-1178,

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