The 13th Guzhen Lighting Fair Concluded Successfully

SHANGHAI, May 5, 2014 /CNW/ - UBM Sinoexpo International Exhibition Co., Ltd. signed the contract for the Guzhen lights fair projects in September of last year and organised a new model featuring two editions in the spring and autumn of this year. On April 14th, the 13th China - Guzhen International Lighting Fair (hereinafter "the Fair") ended at the Guzhen Convention and Exhibition Center. With the strong support of the Zhongshan Economic and Information Bureau, the Guzhen Town People's Government of Zhongshan, and relying on the strong industry background and enterprise resources of the China Association of Lighting Industry, as well as the experienced operations team at UBM Sinoexpo, the professional, market-oriented International Lighting Fair Spring Exhibition was held successfully.

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A strong background in the lighting industry, and the best business opportunities for the lighting industry.

With "Let Guzhen shines brighter and greener" as its theme, during the five days of exhibition, the 13th Guzhen Lighting Fair has attracted 24,547 professional buyers from 83 countries and regions including 874 overseas buyers. 525 exhibitors have participated in the Fair to showcase a variety of products from outdoor lamps, room lamps, industrial lighting, special purpose lights, decorative lights, lighting accessories, machinery and ceramics. There were 268 row space exhibitors, taking up 7,965 square meters, which is 67.8% of the total exhibition area. As for the 257 standard booth exhibitors, they have occupied a total area of 3,789 square meters, which is equivalent to 32.23% of the total exhibition area. The origins of the exhibitors varied drastically from inside Guzhen to outside of the province.

Unlike the previous year, the 2014 Guzhen Lighting Fair launched a new model featuring two editions per year: the Spring Exhibition (13th) in April 10-14, 2014, in order to direct the lighting industry towards the domestic market, and the Autumn Exhibition (14th) from October 22-26, 2014, mainly catering to the lighting industry's export market.

With the Convention and Exhibition Center as the main exhibition venue, the Guzhen Lighting Fair Spring Exhibition has reinforced the "exhibition-shop linkage" model by inviting three leading lighting stores, Bai Sheng Lighting Plaza, Era Lighting Plaza and Swire Lighting Plaza to participate in the Fair and base in sub exhibition venues. The exhibition embraced 250,000 square meters and attracted numerous overseas exhibitors and procurement agents. The communication between exhibitors and visitors was very positive and friendly, and the exhibition's organization obtained high praise from the exhibitors.

Forums and conferences such as the 4th Chinese Light Industry Forum, the LED Forum, the LED Technology Forum, etc. were also held during the Fair to enhance information exchange for the vast number of visitors and exhibitors across different levels and disciplinary.

Compared with the past shows, the 13th Guzhen Lighting Fair Spring Edition focused on the domestic market and exhibition-shop linkage. It aimed to build an international, commercial and professional procurement exhibition platform covering architectural lighting, indoor lighting, LED lighting, landscape lighting and other fields within the lighting industry for local and overseas lighting enterprises, as well as building, lighting and decorations buyers and dealers.

An excellent fair and positive feedback from the exhibitors
On the first day if the Fair, more than ten thousand visitors came to register, most of which were professional visitors from Shang Xi, Gan Su, Shang Dong, Si Chuan and other domestic provinces. Also, numbers of overseas buyers were attracted to the Fair.

The exhibitors included Oupu Lighting, Huayi lighting, Shengqiu Lighting, Qilang Lighting, Shanmu DisplayS, Ming Wei Lighting, Juliang Optoelectronics, Fortes Lighting, Dazu Laser and other famous enterprises. At the same time, the Wei Zhi Union, Guangdong Construction and Decoration Materials Association from home furnishing jewelry industry and Chaozhou Ceramic Association from the ceramic industry also participated in the exhibition to unveil their best products to visitors through closer cooperation.

Many booths were very professional at the Fair such as Oupu and Star Alliance, while at the same time many small booths attracted visitor attention such as Rabbi Lighting and Ommaney Lighting.

Wu Shao Jia, the general manager of Donguan Star gives a very high evaluation of the Fair and states that attending this Fair is very important to him and his company, because it does not only provide more opportunities to let overseas buyers know about his brand and products, but also gives him the chance to keep existing customers.

Wu Guoguang, Deputy Secretary General of the Guangdong Province Building Decoration Industry Association, said, "Guzhen is the most industrialized lighting capital in China, and we feel it to be full of business opportunities, so this is why we come here!" This time, they brought along a total of more than 10 influential industry enterprises, covering a total booth area of as much as3000 square meters.

Cai Yangming, chairman of Wai Chi Union, and one of the exhibitors expressed that the Lighting Fair of Spring edition is valuable business platform to them, and with the exposition will mature, more and more professional and outstanding.

Feng Jianzhong, chairman from Qin Yue logistics stated, "With a history of 15 years, The Spring Lighting Fair is still striving to get stronger and better. It was the first time being held, but overall it was good, in terms of function, appearance, diversity and professionalism."

Pan Zhenhua, the general manager of Okes Lighting, said: In recent years, there has been a stronger emphasis on LED-era component and systems. Seeing Guzhen as an original industry base, many LED accessories businesses are attracted to put down roots here. The Spring Lighting Fair will help the Guzhen accessories industry and improve the competitiveness of the industrial clusters for the future.

The positive feedback from the manufacturers and the overall success of the Fair provided visitors and exhibitors with pleasant surprise.

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Two editions in Spring and Autumn
There are more than 10,000 lighting enterprises established in Guzhen. Taking this advantage, the Lighting Fair has embraced the theme of "Let Guzhen shines brighter and greener", the Fair will be held twice a year in Spring and Autumn.

The conferences and forum improve the fair to an amazing degree
Many interesting activities were held during the Fair, including " Evaluating the reliability and service life of LED lamps" Forum, the fourth China Lighting Industry Forum, the China International Lighting Design Competition Conference (Guzhen Railway Station), the conference on enterprise management, the fourth Indoor LED Application Forum, and so forth. The exhibition brings together many industry experts and designers to exchange, discuss, and also showcase the latest technology and market trends in the industry.

Exhibition hall and shop linkage promotions at the lighting fair
In terms of the display layout this year, the Guzhen Lighting Fair Spring Exhibition followed last year's model, and the one main venue along with the three sub-venues created the "exhibition-shop linkage" model. In addition, the Era Lighting Plaza, the Swire Lighting Plaza, the East Bai Sheng Plaza, the Star Alliance Lighting LED Lighting Expo Center will become new sub-venues at the next edition of the Lighting Fair to form an ultra large scale exhibition with 600,000 square meters.

New combination trends in the lighting industry
The Guangdong Province Building Decoration Industry Association, the Chaozhou Ceramic Industry Association and other groups have attended the Fair. The lighting industry has been moving towards "pan Home Furnishing".

The LED lighting industry has undergone some revolutionary changes that manufacturers are enabled to adapt to the rapidly changing market better and faster. Designs become "the main elements of difference" while "integration" is an appearing trend among fluorescent tubes, lamps and downlight products, such as the integration of the whole aluminum downlight, integrated T8, T5 support and so on; intelligent lighting with light color, the shift from ornamental function of lamps to serve as a main source of light, high power COB light source is gradually gaining popularity.

The association groups attended the exhibition to improve the fair
It is the first time for the Guangdong Province Building Decoration Industry Association, the Chaozhou Ceramic Industry Association and other groups to participate in the Fair and exhibit their products in halls A and C. For the industry, Wei Zhi Union, the Home Furnishing jewelry industry of Guangdong Province Building Decoration Industry Association and the Chaozhou ceramics Industry Association respectively give a strong power support the Lighting Fair of Spring editions, it cover in an area of 6000 square meters. Guzhen Lighting Fair set up this platform to promote the lighting industry and other Home Furnishing industries to make depth integration development, the lighting industry chain has a trends of "pan Home Furnishing", choose the cross-border marriage concept of profit pattern also bring more diversified as the lighting operator.

A consummate of the service and equipment
Exhibition service is made more humanized. Careful and comprehensive considerations are given in the course of route planning, setting up functional areas, designing booth layout and decorating the exhibition venues and shuttle bus service.

With respect to the basic necessities of life, the Fair provides a wide range of hotels for exhibitors and visitors to choose from. A protocol was signed between the hotels with the Fair organizers, preferential prices were offered to the exhibitors and visitors and three shuttle bus services were provided for free to commute from the main venue to the sub-venues. At the same time, a complete water and power supply, fire protection, air conditioning, electricity, radio and other mechanical and electrical equipment debugging operations are carried out to ensure the safety of the Fair.

The Lighting Fair has mad full use of the new media channels, WeChat page and smartphone applications are initiated to provide one-stop services and greater convenience to the exhibitors and visitors, for instance, mobile phone users could directly browse exhibition information and carry out registration procedures with their gadgets in hand.

With regard to on-site management, various measures are taken to ensure better visitors experience. A pre-registration system is enacted to manage visitors flow and reduce the time in queuing up and this has been proved effective. Security and hygiene standards are also raised.

Guzhen being the lighting capital in China
Guzhen is the world famous "Chinese lighting capital". The Guzhen Lighting Fair was first held in 1999, with thirteen years of continuous development, and the Lighting Fair and exhibition has become the benchmark for the domestic lighting industry, with exhibitors and professional buyers alike eager to participate.

In 2013, Guzhen cooperated with UBM Sinexpo, a famous event organizing company in the world. Since then, the Fair has become more market-oriented and attracted the attention of many in the international arena. The 2013 Guzhen Lighting Fair attracted 95,112 visitors from 103 countries. It has successfully established a one-stop lighting purchase platform that has combined Architectural Lighting, LED Lighting, Landscape Lighting and Indoor Lighting.

In view of the development prospects, lighting market vast exhibitors and professional buyers to highly lights Fair and participate in, Guzhen lights fair organizers decided since the beginning of 2014, held in the spring and autumn two Guzhen lights Fair, annually based on the ancient town, radiation Pearl River Delta, Hong Kong and Macao and the national market, covering all aspects of industry to provide more professional for the vast number of exhibitors and buyers service. In 2014, Guzhen lights Fair during the spring and autumn season two exhibition "let the lights are bright, let the lights are green" as the theme, in addition to the spring exhibition first sword, also will be held in October 22nd -26, a horse lighting lighting industry should not be missed feast.

The Guzhen Lighting Fair is organized by the Zhongshan City People's Government, the Chinese Lighting Electric Appliance Association and the professional event organizer "Shanghai International Exhibition Co., Ltd." who with their united strength, formed an experienced and professional operations team.

The Guzhen Lighting Fair

The end is simply another beginning!
The perfect 13th Chinese Guzhen International Lighting Fair has concluded, but the industry is unable to hold itself back from dreaming about the 14th Guzhen Lighting Fair Autumn Show and the surprise that will be presented, The Lighting Fair's Autumn Exhibition is in good order and well-arranged, and so we are simply awaiting autumn's golden glow. The end of one event is simply the beginning of another!

At present, the lighting fair organizers have signed up with the Star Alliance Lighting LED lighting Expo Center for the new lamp fair venues which will be officially put into use during the autumn exhibition, when the total surface area will reach 600,000 square meters, and will mainly cater to the lighting industry's export market.

SOURCE: UBM Sinoexpo

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