- More than 550,000 children are expected to participate in this year's
TORONTO, June 13, 2012 /CNW/ - TD Bank Group kicks off the annual TD
Summer Reading Club today across Canada in an effort to help children
build and maintain strong reading skills throughout the summer months.
With this year's theme of Imagine, TD is encouraging parents and children to let their creativity run wild
as they explore the world of reading at more than 1900 local
participating public libraries across Canada.
"We are passionate about children's literacy and have been proud to
support the TD Summer Reading Club for the past 17 years," said Frank
McKenna, Deputy Chair, TD Bank Group. "Together with our partners at
the Toronto Public Library and Library and Archives Canada we are
thrilled to bring this program to more than 550,000 children once again
TD Summer Reading Club offers a wide array of activities designed to
help children develop an affinity for reading and reduce learning loss
over the summer. In a Harris-Decima survey conducted in 2011, one third
(33 per cent) of TD Summer Reading Club participating families reported
their children were 'hooked' on reading and were reading more
frequently. Confirming the results of a 2010 Fiore and Roman study on
summer reading retention, families indicated that the TD Summer Reading
Club eased their children's transition back to school in the fall.
"Our goal is to encourage children and parents to visit their local
library this summer and take advantage of this outstanding program,"
said Jane Pyper, City Librarian, Toronto Public Library. "This year,
libraries are expected to host more than 34,000 programs and activities
enabling children to read more than two million books in both English
"Reading can transport children to a world where magic happens and their
imaginations are set free," said Dr. Daniel J. Caron, Deputy Head and
Librarian and Archivist of Canada. "We encourage young readers to
discover the fun that can be found in the pages of a book this summer."
TD Summer Reading Club Activities
TD Summer Reading Club has a book list for every imagination. Parents
can guide their children through epic quests, time travel adventures,
and sprawling far-off worlds with fantastical machines and mythical
creatures. It also offers kits to help parents share the joy of reading
with their children, which include an activity booklet, book
recommendations, posters, and a special sticker reward system that
children use to earn a reading certificate. New this year is a special
activity booklet for pre-school children, which provides an
age-appropriate book list and activities for parents to help their
child develop early literacy skills.
Children can benefit from a wide range of activities led by library
staff and volunteers at public libraries across Canada. Participating
public libraries will host stories, nursery rhymes, songs, quizzes,
celebrations, treasure hunts, crafts and contests, all giving children
and parents a chance to share their favourite reading experience with
new friends. The theme for 2012 TD Summer Reading Club encourages
Canadian parents and children to Imagine the friends they could make both at public library events, and from the
pages of a book.
For more information about the 2012 TD Summer Reading Club, as well as
suggested reading lists, interactive games, jokes and scavenger hunts,
please visit www.tdsummerreadingclub.ca.
TD Community Giving
TD invests in communities to make a positive impact where it does
business and where our customers, clients and employees live and work.
In 2011, TD donated over $66 million to support community organizations
in Canada, the United States and the United Kingdom. In Canada, we
focus on Education and Financial Literacy, Creating Opportunities for
Young People, and the Environment. For more information, please visit www.td.com/corporateresponsibility.
Image with caption: "Students from Connaught School let their imaginations run wild while learning to draw with award-winning illustrator Dusan Petricic, right, and Frank McKenna, Deputy Chair, TD Bank Group, left, to celebrate the national launch of the TD Summer Reading Club at the Calgary Public Library. (CNW Group/TD BANK GROUP)". Image available at: http://photos.newswire.ca/images/download/20120613_C8313_PHOTO_EN_15139.jpg
SOURCE TD BANK GROUP
For further information:
TD Bank Group