An entertaining retrospective of favourite recipes, original
photography, world events and unforgettable moments in pop culture
TORONTO, Feb. 21, 2012 /CNW/ - Dairy Farmers of Canada launched a new
microsite for Milk Calendar fans called "Milk Calendar Moments". This
new feature was developed as part of the year-long celebrations for the
35th anniversary of the Milk Calendar. "Milk Calendar Moments" lets
Canadians take a walk down memory lane by seeing vintage recipes and
calendar covers in the midst of memorable events and pop culture news
from the past four decades.
"Dairy Farmers of Canada hears from people everywhere about how the Milk
Calendar has earned a special place in their kitchens and in their
hearts," says Claire Payette, director, marketing, Dairy Farmers of
Canada. "So many people grew up with the Milk Calendar, hanging it
with care in their kitchen and keeping track of the family's activities
throughout the year. Over the years, the Milk Calendar's editions have
become diaries for many Canadian families.''
Inspired by the deep history of the Milk Calendar, the "timeline" is a
place where users can interact with the Milk Calendar in a whole new
way. It allows them to scroll through a social timeline of the past 35
years and share their favourite memories with their friends via
Twitter, Facebook or email. The recipes are at the forefront, however,
it goes far beyond that and includes newspaper clips, music videos, as
well as fun and interesting facts.
"The Milk Calendar has roots that run deep," says Mickael Kanfi, chief
product officer with the digital marketing agency Twist Image, who
developed the microsite in collaboration with Dairy Farmers of Canada.
"Canadians have been sharing their memories with Dairy Farmers of
Canada for years. We believe making the memories public and shareable
is the perfect way to celebrate the 35th anniversary."
As months go by, Canadians will be able to go back in time and relive
some of their favourite Milk Calendar Moments by visiting www.MyMilkCalendar.ca/Moments, while the Milk Calendar team will continue to post new memories with
every new launch of the Milk Calendar.
About Dairy Farmers of Canada
Dairy Farmers of Canada (DFC) strives to create favourable conditions
for the Canadian dairy industry, today and in the future. DFC works to
maintain policies that foster the viability of Canadian dairy producers
and to promote quality Canadian dairy products made from 100% Canadian
milk as part of a healthy balanced diet.
SOURCE Dairy Farmers of Canada (DFC)
For further information:
For media inquiries please contact:
Assistant Director, Marketing and Nutrition Communications
Dairy Farmers of Canada