TAG taxi (TM), my taxi, my way - The iPhone application to order a taxi is launched in Trois-Rivières

MONTREAL, July 31, 2012 /CNW Telbec/ - TAG taxi TM, a free iPhone application that lets you order a taxi in a simple, personalized way, is launched today in Trois-Rivières. At a time when urban transportation is an increasingly important issue, TAG (Taxi Assigned by Geolocation) offers citizens the opportunity to commute how they want to, as well as a chance for the taxi industry to modernize its customer service. After its success in Montreal last May, TAG taxi TM.

"For us, Trois-Rivières was a natural," explains Patrick Gagné. TAG taxi™ president. "The entrepreneurial spirit which drives the region, as well as its university's extended campus, both make it an ideal market for a service such as ours."

With just a few taps on an iPhone, from anywhere in Trois-Rivières, the user can order a cab and specify the desired method of payment, or whether room is needed to transport oversized luggage or pets. Most importantly, the application allows the user to rate the ride, namely the driver's courtesy and driving, as well as the car's cleanliness.

"What we offer taxi companies is a new way to reach their clients. We put the user at the heart of the taxi experience. We offer a new service to order taxis, which allows for feedback and gives people the possibility to have their say. The TAG taxi™ application becomes a travel-mate for the urbanite in his or her daily commute and a chance to enrich that experience."

With TAG taxi™, the cab takes back its rightful place in the multi-platform urban transportation menu. Getting around becomes an easy thing. The taxi is complementary to public transit options and proves to be a valid alternative mode of shared transportation.

Taxi Coop de la Mauricie becomes a new TAG taxi TM partner
"Taxi Coop as become TAG taxi™ partner to better serve its members as well as their clients, says Claude Mercier, president de Taxi Coop de la Mauricie. This will, in part, be brought on through modernizing our methods. Smart phones have such a big place in the lives of our clients that it would be unthinkable for us not to follow this movement. The application eases the process of requests, which means we can offer our clients high quality service. So, everybody wins.

TAG taxi™ representatives are currently discussing partnerships with other actors in the taxi industry. In the coming months TAG taxi™ will be offered in other North American cities. For more information, visit tag-taxi.com and download the application.

About TAG taxi TM

TAG taxi™ was created in Montreal in 2011, by Prospek, an integrated communication agency specialized in interactive strategies. TAG taxi™ offers a taxi ordering service via smart phones, makes taxis more accessible and optimize urban transits.

SOURCE: Tag Taxi Inc.

For further information:

Elisa Baldet
Tel. 514-931-4000 # 231

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Tag Taxi Inc.

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