Subaru Canada looks to Microsoft Lync for smart collaboration solution

Virtually anywhere, anytime communication paired with Subaru's drive to compete as key to deployment of Lync

MISSISSAUGA, ON, Dec. 6, 2012 /CNW/ - Subaru Canada showcased more than automotive savvy at its drive event held at the Microsoft Canada offices in Mississauga today. Together with Microsoft Canada, Subaru demonstrated how Microsoft Lync can be used to drive employee collaboration - anytime, virtually anywhere - allowing this iconic company to drive business forward in a highly competitive market.

"Subaru Canada is an incredible organization that brings unique and innovative engineering to the marketplace," said Jason Brommet, Group Manager, Microsoft Office Division, at Microsoft Canada. "So it was a thrill to work closely with the company to bring that same savvy and innovation to their employees through Microsoft Lync. Subaru knows what it wants and needs to do to compete - and fundamental to this vision is empowering collaboration. By using Lync, Subaru is already tapping into all the smart features of the modern desktop to drive the business forward, all while achieving great value."

Microsoft Lync gives businesses and users an entirely unified and connected user experience, transforming every communication into a rich interaction that is more collaborative and engaging. Lync lets Subaru Canada users keep track of their contacts' availability; send instant messages; start or join an audio, video or web conference; or make a phone call. Lync is built to fully integrate with Microsoft Office, which means a familiar and consistent user experience.

"Subaru Canada has an extensive network of dealerships and we needed a better way for the company to collaborate in real time with not only internal employees but our valued stakeholders as well," said George Hamin, Subaru Canada's Director of eBusiness and Information Systems. "Lync has helped us improve decision making and intelligence sharing, as well as help reduce travel costs. It drives enriched conversations, no matter where we are or what device we're using, and results in better informed people who make smarter decisions."

Considered a smart alternative to mainstream brands, Subaru offers high residual value, class-leading safety and confidence-inspiring performance in its lineup of vehicles. Subaru brought its 2013 BRZ as well as its new preventative safety technology - the EyeSight driver assistance system, which was introduced on its 2013 Legacy and Outback - to Microsoft Canada offices as examples of vehicles delivering driving enjoyment and peace of mind. Just as Subaru customers look to a brand to deliver specific attributes when making an important investment, Subaru Canada also looks to make a wise investment when selecting collaboration and communication technologies. Leveraging Lync, Subaru Canada was able to make the right investment in the right technology to drive business forward.

For more information about the Subaru Canada deployment, visit here. To follow the conversation @Subaru_Canada #Subaru.

About Subaru Canada, Inc.

Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of over 85 authorized dealers across Canada. For more information, please visit or

About Microsoft Canada

Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of Microsoft Corporation. Microsoft Canada provides nationwide sales, marketing, consulting and local support services in both French and English. Headquartered in Mississauga, Microsoft Canada has 10 regional offices across the country dedicated to empowering people through great software - any time, any place and on any device. Visit Microsoft Canada's web site at

SOURCE: Microsoft Canada Co.

For further information:

Tania DiVito

High Road Communications

t. 416 644 2262


Cynthia Keeshan

Microsoft Canada

t. 289 305 9099


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Microsoft Canada Co.

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