With a commitment to innovation and quality, RMP Athletic Locker Ltd
plans to revitalize the recreational sports industry in Canada.
MISSISSAUGA, ON, Feb. 20, 2013 /CNW/ - Last year, Authentic Brands Group
LLC acquired the intellectual property of Sportcraft Ltd with plans to
reenergize the recreational sports industry. To assist them in
accomplishing this goal in the Canadian market, they have partnered
with RMP Athletic Locker Ltd, a leader in the sporting goods market in
As the premier brand in the recreational sporting goods market,
"Sportcraft has always had a strong presence in Canada. With RMP
Athletic Locker's solid reputation in the market, they are definitely
the right partner for ABG and the Sportcraft brand," says Nick
Woodhouse, President and CMO of Authentic Brands Group.
Sportcraft's product offerings traditionally include billiards, darts,
foosball, table tennis, air hockey, badminton, ladder ball and much
more. RMP Athletic Locker initially plans to focus on the classic
indoor/outdoor recreation games but also to invest in both quality and
innovation to bring simplicity to every day recreational sporting
The Sportcraft brand will be managed under the Core Sports division of
RMP Athletic Locker Ltd, with a commitment to product development.
"Sportcraft has been a leader in traditional recreation products for
decades. We will continue to bring to market quality backyard games
such as badminton, horseshoes and ladderball, camping essentials and
Indoor leisure products for all ages. However where we will define our
unique position is in also bringing creativity and innovation to the
recreational product category. Whether we put a unique spin on an
existing product, or introduce completely new ideas to the market, it
will always be done with quality, creativity and family enjoyment as
the central focus" says Tim Anderson, Vice President of Product
Development. "Our team is well underway on their mission to deliver the
most creative and innovative range of recreational and lifestyle
products yet to be seen!"
About Authentic Brands Group, LLC
Authentic Brands Group, in partnership with Leonard Green & Partners, is
an intellectual property corporation with a mandate to acquire, manage
and build long-term value in prominent consumer brands. Headquartered
in New York, ABG's mission is to further enhance brand equity through
partnering with best-in-class licensees and direct-to-retail
partnerships in apparel, sporting goods, action sports, home,
celebrity, entertainment and consumer electronics. The brands ABG owns
include Marilyn Monroe®, Judith Leiber®, Adrienne Vittadini®, Prince®,
Ektelon®, Viking®, TapouT®, Hickey Freeman®, Hart Schaffner Marx®,
Taryn Rose®, Palm Beach®, Exclusively Misook® Christopher Blue®,
Sportcraft®, Silver Star Casting Company®, Iron Star®, Hitman Fight
Gear® and Sinister Brand®. www.authenticbrandsgroup.com
About RMP Athletic Locker Ltd.
Established in 1977, in Mississauga, Ontario, RMP Athletic Locker is one
of Canada's leading sports apparel and footwear companies. The company
designs, manufactures, and distributes technical and lifestyle products
under a range of brand names including Ripzone, Powder Room, Brooks,
Teva, Umbro, Fila, and Eira.
SOURCE: RMP Athletic Locker Ltd.
For further information:
STEPHANIE SMITH, SENIOR MARKETING MANAGER
email@example.com; 905.361.2390 ext. 470