Advertisers in Canada can now buy video ads using Real-Time Bidding
MONTREAL, May 7, 2013 /CNW Telbec/ - SourceKnowledge, (www.sourceknowledge.com), a private video network, announced today the launch of its Real-Time
Bidding (RTB) Video ad serving platform. The OpenRTB Compliant API
enables programmatic access by Demand Side Platforms (DSPs), Agency
Trading Desks and private ad exchanges. Advertisers are now able to bid
on a per impression basis, leading to greater decision making in
real-time therefore improving campaign performance as well as cost
efficiency and reach.
"RTB puts more controls in the hands of advertisers and further
guarantees ads are placed in a brand safe and fully transparent
environment. It's not hard to embrace this type of cutting edge
technology in today's fast paced-results oriented marketplace", says
Tal Hayek, CEO of AcuityAds.
"SourceKnowledge delivers over 150 million video streams in Canada and
in the US every month and continues to see exceptional growth as more
agencies and advertisers begin to include online video advertising in
their digital strategy. With the server upgrade to RTB, SourceKnowledge
is now ready to offer advertisers what they want: a reliable, scalable
automated-bidding solution for video advertising inventory in Canada",
adds Patrick Hopf, President of SourceKnowledge.
SourceKnowledge serves video, rich media and standard display ad units
on a network of high quality U.S. and Canadian sites as well as mobile
and tablet devices. The private video network reaches 5.3 million
unique visitors in Canada and 20.9 million unique visitors in
the United States. SourceKnowledge maintains direct relationships with
publishers providing advertisers with quality and scale in a brand-safe
environment. SourceKnowledge is a member of IAB Canada and is located
For further information:
For more information or to request a full media kit please contact Deborah Kilpatrick at firstname.lastname@example.org or call 514-935-9419.