Softchoice Recognized by Citrix as 2012 Canada "Partner of the Year"

TORONTO, June 18, 2013 /CNW/ - Softchoice (TSX: SO), a North American Solutions and Services Company, announced today that it has been named by Citrix® as the 2012 Canada "Partner of the Year". The award was presented during a ceremony held at the Citrix Synergy 2013 conference in Anaheim, California. The Canada "Partner of the Year" award recognizes Softchoice for generating the highest total revenue over the past year by leveraging the Citrix sales model in Canada

"This award reflects the vital role Softchoice plays in helping our clients transform their business by embracing the shift towards increasingly mobile work styles," said David MacDonald, President and CEO of Softchoice. "From applications and data, to the devices themselves, we're proud to work with leading partners like Citrix to provide holistic solutions that improve business, and make life better and more productive for employees and the IT teams that support them."

Like Citrix, Softchoice believes that business has fundamentally changed as a result of the intersection between mobile and cloud computing. This belief has led Softchoice to develop unique capabilities to assist organizations in the development and management of cloud and mobile device management strategies. This includes the Softchoice Mobility TechCheck™, which provides insights around the number and type of mobile devices in a given environment as well as the potential impact on security and IT infrastructure. Softchoice also provides fast, reliable fulfillment around the procurement and roll-out of mobile devices and related software licensing. Lastly, in 2012, Softchoice launched Softchoice Cloud™, a secure online platform that simplifies the purchase, deployment and management of Software-as-a-Service applications - allowing IT departments to provide easy, secure access to more than 50 leading SaaS applications across multiple devices.

"We are delighted to recognize Softchoice as our 2012 Canada "Partner of the Year", said Mike Fouts, Vice President, Americas Channels & Field Operations, Citrix. "Throughout 2012, Softchoice has demonstrated their commitment to driving new opportunities to sell Citrix, which in turn has led to their receiving this award. We look forward to working with their team and our continued partnership in the years ahead."

About Softchoice

As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management and cloud services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,200 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

SOURCE: Softchoice Corporation

For further information:

Eric Gardiner
Sr. Manager of Communications
Softchoice Corporation
416-588-9002 xt. 2358

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Softchoice Corporation

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