LAVAL, QC, July 5, 2013 /CNW Telbec/ - The Smog Alert of the Société de
transport de Laval (STL) was set in motion on July 2, for a three day
period. The operation went very well. The STL's special $1 fare helped
attract more than 15 489 additional trips on its buses, up over 9,91 %
compared to the results recorded at the same time last year. Nearly
47 338 riders took advantage of the special $1 fare during this day.
As it may be recalled, this special reduced fare is offered the day
after a smog warning issued by Environment Canada.
Pleased with the results of this experience, the STL expects that the
number of riders who will take advantage of the discount will
considerably increase if there are more Alerts this summer.
In fact, this measure (which comes to an end on Labour Day) may well be
repeated in the next few weeks.
No other Québec carrier has adopted such an incentive fare policy on
smog days to improve the quality of the air.
The STL, facts and figures
The STL makes over 20 million trips annually.
The STL has launched the STL Synchro system to informs transit users, in real-time, about bus schedules and
Our fare policy is designed to encourage families to use public transit:
an adult paying a regular fare on weekends and holidays may be
accompanied by up to five children of 11 years of age or under at no
extra charge. This policy also applies to summer day fares from July 1
to Labour Day. Our new $1 fare on smog alert days over the summer is a
first in Québec.
The STL has also teamed up with the Association québécoise de lutte
contre la pollution atmosphérique, Communauto and The Carpooling
Network, to promote sustainable transportation in Laval.
The STL is now posting news and announcing service notices on its
Facebook and Twitter accounts.
The STL offers transit users the opportunity to receive notices about
their favourite bus routes and find out what's new at the STL by
signing up for My STL.
The STL has increased its on-time performance to nearly 90% since the
introduction of its Vehicle Scheduling Control System in 2009.
The STL has recently received a number of awards and distinctions
including the Grand Prix for excellence in public transit from the AQTR in 2010 ranking it as an outstanding corporation.
In 2011, the STL received the Communication Grand Public award from the AQTR for its Smog Alert program.
In May 2012, the Canadian Urban Transit Association (CUTA) presented the
STL with its Corporate Leadership Award in the Innovation category for its CLIC project: carpooling with electric vehicles.
In May 2013, the AQTr awarded the STL their Coup de cœur du jury d'honneur award for two projects: Operational support and user information system for paratransit (SAEIV) and CLIC the electric carpooling project launched in conjunction with the AMT.
In June 2013, the CUTA awarded the STL with two Corporate Leadership Awards: one in the Innovation category for its Operational support and user information system for
paratransit (SAEIV) and other in the Marketing and Communications category for the Let's Develop Together contest.
In May 2012, the STL launched the new STL Sustainable Mobility Solution service. This program is designed for companies and organizations
concerned about finding ways to more efficiently manage commuting for
In November 2012, the STL signed the International Association of Public
Transport's UITP Charter on Sustainable Development.
In March 2013, the STL became the first public transit corporation in
Québec to be certified as a Healthy Enterprise.
SOURCE: Société de transport de Laval
For further information:
Director, Communications & Marketing
Société de transport de Laval