SMILE week-long campaign kicks off in nofrills® locations in Saskatchewan today

REGINA, SK, June 14, 2013 /CNW/ - (TSX: L) - nofrills® locations across Saskatchewan are pleased to announce that their annual SMILE campaign will once again support local charities. The SMILE week-long campaign kicks off on June 14.

"We are inviting shoppers to add $2 to their grocery bill at the checkout," said Marlin Krieger, vice-president, nofrills® banner stores, Western Canada, Loblaw Companies Limited. "One hundred per cent of funds raised in a local store through the SMILE campaign will go directly to local charities."

Nationally, the SMILE campaign has donated more than $359,000 with the generous support of customers.

This year, the team at the nofrills® banner hopes to raise $90,000 nationally with the SMILE campaign and be able to continue to support the growing needs of charities across Canada.

About Loblaw Companies Limited TSX: L

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.

SOURCE: Loblaw Companies Limited

For further information:

or to request an interview, please contact: 
Loblaw Public Relations or (905) 459-2500


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