SiriusXM Canada auto dealer programs receive Reynolds certification

SiriusXM's Pre-Owned program now available to auto dealers using a Reynolds ERA® Dealership Management System via the Reynolds Certified Interface Program

TORONTO, Sept. 9, 2014 /CNW/ - SiriusXM Canada (TSX: XSR), the country's leading audio entertainment company, today announced it has become a certified vendor in the Reynolds Certified Interface (RCI) program.

Being certified in the RCI program gives SiriusXM Canada the ability to securely exchange data with a Reynolds ERA® dealership management system (DMS) and supports SiriusXM's commitment to the security and integrity of customer data.

By successfully completing the certification process, SiriusXM can now give Canadian auto dealers using a Reynolds ERA DMS the ability to easily participate in the SiriusXM Pre-Owned program.  Dealers enrolled in the SiriusXM Pre-Owned program can demonstrate SiriusXM's 120 channels of commercial-free music and exclusive talk, sports and comedy entertainment during test drives and automatically give customers purchasing any pre-owned vehicle with a factory-installed satellite radio a three-month SiriusXM subscription.

"Being able to offer the Canadian dealer community a program that delivers vehicle buyers the full SiriusXM experience alongside leading edge data protection is very important to us," said Paul Cunningham, Senior Vice President, Sales and Marketing, SiriusXM Canada.  "Our Pre-Owned program designation and certification with RCI will allow us to continue providing exceptional opportunities for both enrolled dealers and car buyers nationwide."

"Our focus in the RCI program is to help dealerships safely and securely exchange customer and DMS data with third-party providers," said Robert Schaefer, vice president of Data Services at Reynolds and Reynolds.  "And we're pleased to add SiriusXM Canada to the growing list of those that have completed RCI certification."

For more information on the SiriusXM Canada Pre-Owned program, please visit   

About SiriusXM Canada

Sirius XM Canada Holdings Inc. (TSX: XSR) operates as SiriusXM Canada. SiriusXM Canada, with approximately 2.5 million subscribers, is the country's leading audio entertainment company and broadcasts more than 120 satellite radio channels featuring premier sports, news, talk, entertainment and commercial-free music. SiriusXM Canada offers an array of content from the most recognized news, entertainment and major sports brands including the NHL, NFL, NBA, NASCAR, CNN, CBC, FOX, BBC, Howard Stern, Oprah, Disney, Comedy Central and more.

SiriusXM programming is available on a variety of devices including pre-installed and after-market radios in cars, trucks and boats, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available online at and on Apple and Android-powered mobile devices.

SiriusXM Canada has partnerships with every major automaker and its radio products are available at more than 3,000 retail locations nationwide. To find out more about SiriusXM Canada (TSX: XSR), visit our website at

SiriusXM Canada has been designated one of Canada's 50 Best Managed Companies five years in a row and 2013 and 2014 rankings in PROFIT 500's list of Canada's Fastest Growing Companies.

Join SiriusXM Canada on Facebook at, on Twitter at and on Youtube at

SOURCE: Sirius XM Canada Holdings Inc.

For further information: SiriusXM Canada contact: Mike Calnek, Director, Publicity, Promotion and Sponsorship, 416-513-7459,; Morlan Reddock, Director, Treasury & Investor Relations, 416-513-7418,


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