shu uemura creates "Rouge et Noir" custom lashes inspired by the forthcoming Christian Louboutin exhibition at the Design Exchange

MONTREAL, June 17, 2013 /CNW Telbec/ - shu uemura is pleased to mark the opening of 'Christian Louboutin' at the Design Exchange this June, with the creation of a Rouge et Noir, a unique pair of false eyelashes, exclusively available in Canada, inspired by the theatricality and fantasy of the exhibition.

The art of false eyelashes is one that shu uemura has unquestionably mastered. Exquisitely combed, shu uemura lashes are amongst the most creatively designed and luxuriously expressive eyelashes in the world.

"What inspired me to create the Rouge et Noir lashes is the beautiful form, texture and colors of Christian Louboutin's creations", says Kakuyasu Uchiide. "For this occasion, I explored the similarities between shoe design and lash creation. Just like a shoe, lashes can be a form of incredible fantasy and imagination", Uchiide explains.

Inspired by the showgirl theme featured in the exhibition, Uchiide designed the Rouge et Noir lashes showcasing black and red in the leading roles. The elegant curve of the sleek black lash takes inspiration from the stiletto heel, while the red feathers create a sensual contrast.

15 pairs of the Rouge et Noir lashes are available for auction, each one numbered and signed by Kakuyasu Uchiide, making them a unique collector's item. The lashes will be auctioned with proceeds from the sale of the lashes donated to the DX in support of the Emerging Designer Competition.

The auction of the Rouge et Noir lashes will take place at the DX on the following dates:
June 20th and 26th, and July 9th. To win 1 of 10 pairs of tickets for a chance to bid on the Rouge et Noir lashes, please register to: www.shuuemura.ca.

IN-STORE EVENT: JUNE 21st -23rd
From June 21st-23rd, customers are invited to visit one of Holt Renfrew's following locations: Bloor, Yorkdale and Vancouver for a celebration weekend in honour of the Christian Louboutin exhibition.

Celebrations include:

  • discover the showgirl's look during a make-up consultation  at the shu uemura counter
  • shu uemura lash museum showcasing some of shu uemura's greatest lash creations
  • On June 21 from 4 to 6pm, Holt Renfrew will be hosting a shoe signing with Christian Louboutin, at their Bloor Street location

When visiting the shu uemura counter, customers can enter for a chance to win a pair of shu uemura  Rouge et Noir lashes OR a pair of Louboutin shoes  
(ballot will be available at the shu uemura counter Bloor, Yorkdale and Vancouver).

Follow shu uemura on twitter @shuuemura #shuart
Facebook: www.facebook.com/shuuemura    Pinterest: www.pinterest.com/shuuemura
For more information, visit: www.shuuemura.ca

About shu uemura
In 1958, Japanese make-up artist Shu Uemura revolutionized the world of make-up by establishing new benchmarks in beauty creation. Iconic products such as the cleansing oils, the eyelash curler and the false eyelashes, have positioned shu uemura as a cutting edge brand around the globe. For more information, visit www.shuuemura.ca.

shu uemura is a trademark of L'Oréal Canada, a wholly-owned subsidiary of L'Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L'Oréal Canada had sales of over $900 million in 2012 and employs more than 1,200 people. The company's portfolio of over 30 brands covers all aspects of beauty.

About Christian Louboutin
Christian Louboutin was created in 1992 when Louboutin opened his first store at 19 Jean-Jacques Rousseau in Paris. The brand currently has 70 stores worldwide including a number of dedicated Men's boutiques. A seminal volume entitled 'Christian Louboutin' charts the success of the company over the last two decades and is available now, published by Rizzoli. Recent special collaborations with legendary Parisian Cabaret, Crazy Horse and Walt Disney Studios along with special projects with those from the worlds of music, art and film typify the creative dexterity of the designer. A retrospective exhibition of his inventive designs was held last year at London's prestigious Design Museum and is expected to tour globally from Summer 2013.

Follow Christian Louboutin on Twitter: @LouboutinWorld, Facebook: @ChristianLouboutin, Instagram: @Louboutinworld, Weibo:  @ChristianLouboutin官方微博, Tudou: @LouboutinWorld and Youku: @LouboutinWorld

Image with caption: "shu uemura creates Rouge et Noir limited edition lashes inspired by the Christian Louboutin exhibition at the DX (CNW Group/L'OREAL CANADA INC.)". Image available at: http://photos.newswire.ca/images/download/20130617_C8453_PHOTO_EN_28084.jpg

Image with caption: "shu uemura Rouge et Noir lashes inspired by the Christian Louboutin exhibition at the DX (CNW Group/L'OREAL CANADA INC.)". Image available at: http://photos.newswire.ca/images/download/20130617_C8453_PHOTO_EN_28085.jpg

SOURCE: L'OREAL CANADA INC.

For further information:

Isabelle Randez
Communications Manager, shu uemura
514-287-4915, irandez@ca.loreal.com, @lavieenblush

Kristina Musailov
Senior Communications Manager, Christian Louboutin
212-279-7365, k.musailov@christianlouboutin.fr

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L'OREAL CANADA INC.

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