The Power of Shaw Media's Robust Portfolio is Matched with the Reach and
Immediacy of Twitter
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TORONTO, June 5, 2013 /CNW/ - Shaw Media has announced they are the first Canadian media company to join the Twitter Amplify program. Shaw Media will provide Canadian users timely in-Tweet video clips
that complement their broadcasts. This partnership will offer Shaw
Media, and its future brand partners, an integrated cross-platform tool
that allows them to reach new audiences on Twitter. Plans are underway
to incorporate TV content on Twitter during the 2013 Fall TV season.
"Broadcasters have consistently tried to offer social TV experiences in
one form or another but Twitter is really the social platform of choice when it comes to ongoing conversations about
TV," said Paul Robertson, Group Vice President, Broadcasting & President of Shaw
Media. "There's no better match for compelling, live television. Twitter is a
true complement to the TV experience."
Similar to other programs Twitter has collaborated on in the past, Shaw
Media, and their brand partners, will be able to utilize Twitter's
unique ad products to bring the second screen experience to Canadian
consumers on Twitter. These integrations are highly flexible and
customizable based on a client's needs, campaign size and objectives.
According to Errol Da-Ré, Senior Vice President, Sales for Shaw Media, advertisers are looking for the most effective way to reach consumers
in an increasingly fragmented market. "We know our programming already
generates thousands of Tweets every day….and we know that our
advertisers are looking for an effective and simple way to reach those
TV fans. This partnership allows our clients to build mass awareness
and extend their brand presence across digital properties."
Additional Twitter benefits for Shaw Media clients include cross
platform analytics for video and Promoted Tweets and audience extension
through Twitter's various targeting capabilities.
"This is welcome news for all advertisers in Canada," said Sunni Boot, CEO at ZenithOptimedia Canada "It allows our clients to connect with their key demos using an
effective and unified approach. We are looking forward to leveraging
this new partnership."
About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media
company, providing consumers with broadband cable television,
High-Speed Internet, Home Phone, telecommunications services (through
Shaw Business), satellite direct-to-home services (through Shaw Direct)
and engaging programming content (through Shaw Media). Shaw serves 3.3
million customers, through a reliable and extensive fibre network. Shaw
Media operates one of the largest conventional television networks in
Canada, Global Television, and 19 specialty networks including HGTV
Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on
the Toronto and New York stock exchanges and is included in the S&P/TSX
60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about
Shaw, please visit www.shaw.ca.
SOURCE: Global News
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