Sensation and Bud Light Announce Partnership for Debut Show in Canada

The world's leading dance event is coming to Toronto's Rogers Centre on June 1, 2013

TORONTO, March 1, 2013 /CNW/ - On June 1, 2013, Bud Light will revolutionize what it means to party in Canada by bringing Sensation - the world's leading dance event - to Toronto for its Canadian debut. Bud Light presents Sensation will light up the Rogers Centre for more than 30,000 fans.

"Bud Light presents Sensation will give Canadians the chance to light it up in a way that they've never done before," said Todd Allen, Brand Director for Bud Light. "The Canadian clubhouse music scene has been building momentum for some time. Bud Light saw an opportunity to bring an event of this caliber to Canada - we want to inspire Canadians to share in something they will never forget."

Since its inception in the Netherlands in 2000, Sensation has taken the global clubhouse music scene by storm. More than 70 shows in over 20 countries have attracted more than one million attendees with premier DJs. The undersea-themed extravaganza The Ocean of White will be the debut Canadian show.

"The Ocean of White is a wondrous world of nocturnal sea life where flames shoot from the ceiling, acrobats rappel down from the roof, giant jellyfish hover above the dance floor and carnival floats part the crowds. It's an immersive experience unlike anything Canada has seen before," said Michael Hekking, commercial director of Sensation.

Bud Light presents Sensation will adhere to the all-white dress code that marks every Sensation event. This tradition was, sadly, born from a tragic event. Miles Stutterheim, brother of Sensation founder Duncan Stutterheim and a close friend of the Sensation crew, died in a car accident in 2001. All visitors were informally asked to dress in white for that year's show and more than 80% of the visitors adhered to this tribute. This marked the birth of the well-known Sensation dress code as we know it today.

Tickets go on sale on Friday, March 8 at 10 a.m. ET through Ticketmaster at and or by calling 1-855-985-5000. More information about Bud Light presents Sensation is available at and The online conversation can be followed on Twitter via #budlightsensation.

For a glimpse into Bud Light presents Sensation, fans are encouraged to check out that hints at what's in store.

Media interested in attending can apply for accreditation at

About ID&T
The organization behind Sensation is ID&T - also known for its award-winning festival Tomorrowland. ID&T founded Sensation in Amsterdam in 2000, and since then, millions of people around the world have experienced one of the most spectacular dance and music phenomena in the world. While Sensation's reputation has grown, the music has evolved and taken on its own style - not just about booking the biggest name DJs, but about choosing the people who can make Sensation the best event possible, and play the most cutting edge music of today and tomorrow. For additional information, visit

About Bud Light
Bud Light has been brewed in Canada since 1986. The Bud Light brand expanded with the introduction of Bud Light Lime in 2009, Bud Light Lime Mojito in 2012 and new Bud Light Platinum, launched in 2013. Bud Light is committed to bringing unique events to life through music, sports and shared experiences. Bud Light is brewed using the finest malted barley and premium hops imparting a unique clean aroma and crisp smooth finish. For more information, visit or

About Live Nation Entertainment:
Live Nation Entertainment is the world's leading live entertainment and ecommerce company, comprised of four market leaders:, Live Nation Concerts, Artist Nation and Live Nation Network. is the global event ticketing leader and one of the world's top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Artist Nation is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit

†Must be 19 years of age or older to attend and white attire is mandatory.

SOURCE: Bud Light Sensation

For further information:

Jessica Leach
Veritas Communications Inc. / 416-955-4595

Briar Wells
Labatt Breweries of Canada / 416-361-5247

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