Digital sports news agency agrees to content partnership with
DAYTONA BEACH, FL, and VANCOUVER, Feb. 21, 2013 /CNW/ - Digital sports
video news agency SendtoNews™ is pleased to announce a multi-year
worldwide digital partnership with NASCAR® today, coinciding with NASCAR's season-opening crown jewel
event, the 55th NASCAR Sprint Cup Series™ Daytona 500® on February 24 (1 p.m. ET, FOX,
FOX Deportes). Under the agreement, SendtoNews receives worldwide
rights to distribute NASCAR race highlights and other event content to
thousands of member news outlets via its News Partnership Network™.
"NASCAR has chosen SendtoNews to be a key part of its digital
communications strategy, which is a great addition to our powerful
assortment of content," said SendtoNews CEO Greg Bobolo. "This deal
enables SendtoNews to guarantee our media and advertising partners
complete highlights of NASCAR and multi-year access to one of the
largest and most engaged audiences in pro sport."
The new digital partnership between SendtoNews and NASCAR includes
NASCAR's premier event, the Daytona 500
NASCAR Sprint Cup Series
NASCAR Nationwide Series™
NASCAR Camping World Truck Series™
As it already does for its major sports properties, SendtoNews will distribute accessible, high-quality HD highlight packages
leveraging NASCAR content for the needs of local and international digital media,
beginning with the Daytona 500.
"We're always thinking about ways to offer fans more NASCAR content, no
matter where they are. This partnership allows us to better reach fans
in communities across the country and enhance the coverage of our sport
at the local level," said Marc Jenkins, Vice President, Digital Media
at NASCAR. "After fully vetting the category, we feel confident that
SendtoNews' flexible platform provides the most turnkey solution in the
local content space and the most powerful way to distribute our content
to local outlets."
Highlights of race day content will be packaged and ready for download
early the next morning after each event. Other content distribution may
include archival footage, event weekend and post-event content
(interviews, press conferences), Top 10 Drivers of the Week, Top 10
Events of the Month, and more.
For further information:
David Davies, SendtoNews, M: +1.250.744.7415
Matt Nordby, NASCAR, P: 704.348.9751 firstname.lastname@example.org