Calgary hosts the Relay to #EndKidsCancer
CALGARY, Aug. 19, 2014 /CNW/ - After three successful years in Ottawa
and Toronto, the Sears Great Canadian Run expands to Calgary. On
Saturday, August 23, participants from across Alberta will embark on a
100-kilometre team relay in support of childhood cancer initiatives.
Proceeds raised from The Run will be collected by the Sears Canada
Charitable Foundation and allocated to various pediatric oncology
charities in Alberta, including Kids Cancer Care, which runs Camp
Kindle, a special place that creates magical experiences for children
with cancer, Alberta Children's Hospital and Stollery Children's
To date, the Sears Great Canadian Run has raised over $2.1 million for
childhood cancer initiatives.
"We are thrilled to partner with Sears for The Run," said Christine
McIver, Founder and CEO of Kids Cancer Care. "Childhood cancer is a
long, lonely journey for these kids. Getting them out to camp with
other kids, in the fresh air and sunshine, is so important to their
physical and emotional well being. It's where these kids learn they are
not alone. Seeing individuals devote their Saturday to literally run
the road to Camp Kindle, supporting kids' cancer, is truly inspiring to
see. I can't thank them enough."
The Calgary Run will begin at RockPointe Church and finish at Camp
Kindle. Each team, comprised of up to 20 people, will create an
individual strategy to best manage the 100-kilometre course. Each
section of the course will start and finish at an exchange point where
runners can refuel with snacks and refreshments as they 'pass the
baton' to the next teammate. A post-run celebration will be held near
the finish line at Camp Kindle to celebrate team successes and a
journey well run.
"The Sears Great Canadian Run supports a fundraising initiative that
holds great meaning to our customers and associates across Canada,"
said Doug Campbell, President and CEO, Sears Canada. "Calgary has
always been an important member of the Sears family from the opening of
our North Hill store back in 1958 to our new catalogue and online
distribution centre which holds its grand opening on August 22. With
the expansion to Alberta, the Run is now an event that raises funds for
children and their families living with and beyond cancer on a much
broader scale in a community that we know is passionate about
supporting important causes."
Participants can log on to www.TheRun.ca or call 1-855-70-WE-RUN (9-3786) to register. Personalized profiles
will be created, complete with fundraising tools and helpful hints for
teams to reach fundraising goals. Friends and families are encouraged
to gather along the route to cheer on participants. Team sponsorship
and general donations can be made at www.TheRun.ca.
About the Sears Canada Charitable Foundation
The Sears Canada Charitable Foundation is a registered Canadian charity
that collects and distributes donations to charitable organizations
that support Sears Canada's community investment mandate, which is
focused on the healthy development of children and youth in areas of
both health and education. The health component is centered on raising
awareness and providing funds for research and treatment for the fight
against childhood cancer. The education component is centered on
after-school programs and initiatives, which enrich children's lives
and allow them to reach their full potential as contributing members of
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes
176 corporate stores, 229 hometown dealer stores, over 1,400 catalogue
and online merchandise pick-up locations, 96 Sears Travel offices and a
nationwide repair and service network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers
shopping online at www.sears.ca.
SOURCE: Sears Canada Inc.
For further information:
Sears Great Canadian Run