TORONTO, Dec. 18, 2013 /CNW/ - With one week remaining, The Salvation
Army is calling on Canadians to generously support its annual Christmas
Kettle Campaign. To date, The Salvation Army has raised $11.4 million
dollars through the Kettles, but with a fundraising goal of $21
million, is still $9.6 million short.
"A significant percentage of our fundraising occurs at Christmas," says
Captain Les Marshall, Territorial Public Relations and Development
Secretary. "The Kettle Campaign enables us to provide direct,
compassionate, hands-on service to more than 1.8 million people in
Canada each year, restoring hope and dignity to the most vulnerable in
All money raised in the Christmas kettles stays in the local community
in which it was raised to support programs for people in need.
Salvation Army services include shelter for the homeless,
rehabilitation for those with addiction, food banks and meal programs
and other practical support for individuals and families.
There are a variety of ways that donors can support. In addition to
giving to the nearly 2,000 physical kettles that appear on street
corners and at retail centres across the country, Canadians can donate
to an online kettle at FilltheKettle.com. Supporters of the Army's work can also host an online kettle through the
website and invite friends and family via e-mail and social media to
"Although we are currently $9.6 million away from our goal this
Christmas, we are grateful to those who have already donated. In
addition, we wish to thank the many thousands of volunteers who have
assisted on kettles and other activities such as sorting food and toy
donations," says Captain Marshall. "As Christmas approaches, we are
counting on the incredible generosity of Canadians to help The
Salvation Army provide a sense of dignity to marginalized and
overlooked people across the country."
The Salvation Army relies on the support of numerous corporate partners,
including Loblaw Companies Limited, Walmart Canada, Costco, BC Liquor
Stores, LCBO (in Ontario), Canadian Tire, Cadillac Fairview, Metro,
Safeway, Save-on-foods, Sobeys and many more, who allow Christmas
Kettles to be placed at their stores each year.
Donations to the 2013 Christmas Campaign can be made at SalvationArmy.ca or FilltheKettle.com, by calling 1-800-SAL-ARMY (725-2769), at your local kettle, or via
mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4. Donors
can also support the 2013 Christmas Campaign by texting HOPE to 45678
from most mobile carriers in Canada. A $5 donation will be added to
your monthly mobile bill.
About The Salvation Army:
The Salvation Army is an international Christian organization that began
its work in Canada in 1882 and has grown to become the largest
non-governmental direct provider of social services in the country. For
130 years, The Salvation Army has given hope and support to vulnerable
people today and everyday in 400 communities across Canada and more
than 125 countries around the world. The Salvation Army offers
practical assistance for children and families, often tending to the
basic necessities of life, providing shelter for homeless people and
rehabilitation for people who have lost control of their lives to an
addiction. When you give to The Salvation Army, you are investing in
the future of marginalized and overlooked people in your community.
News releases, articles and updated information can be found at www.SalvationArmy.ca.
Image with caption: "The Salvation Army's annual Christmas campaign is one of Canada's most significant and recognizable annual charitable events. The iconic Christmas kettle is hosted at more than 2,000 storefront, sidewalk and shopping mall locations across the country. (CNW Group/THE SALVATION ARMY)". Image available at: http://photos.newswire.ca/images/download/20131218_C5328_PHOTO_EN_35096.jpg
SOURCE: THE SALVATION ARMY
For further information:
National Director of Marketing and Communications
The Salvation Army