MONTREAL and PARIS, Feb. 7, 2012 /CNW Telbec/ - PARTA Dialogue Inc. (TSXV: PAD), experts in Social Campaign Optimization and Social Learning, announce
the addition of Rona Inc. and Air Transat to the list of companies and
brands (Post Foods Canada Corp., Van Houtte® and Koodo Mobile®) already
testing and evaluating their e-Value™ social media analytics tool.
e-Value™ is a software as a service tool designed to calculate the
cost-efficiency of corporate social media campaigns by comparing
natural (earned) engagement behavior of online communities against the
paid promotion and management efforts deployed by companies to build
these followings. All performance results are measured against a
growing list of benchmarked social media accounts from global brands
with a strong social media presence. As of today, over 1500 brands have
their e-Value™ benchmarked.
According to Parta Dialogue, e-Value™ is a critical starting point that
will allow brand managers to establish ROI for social media spending -
a major request from top marketing management in 2012.
"We welcome the brands that have joined us as early adopters of our
e-Value™ service. With their help, we are on the way to creating a new
industry benchmark that will answer brand managers most pressing
questions," states Parta's CEO, Paul Allard.
For information about e-Value™ analytics: http://www.socialmediaefficiency.com/
Parta Dialogue offers Social Media and Social Learning solutions to its
clients from offices in Montreal, Paris and Mexico. Many visionary
businesses already employ PARTA's solutions for internal and external
online engagement. Among these are Renault, Orange, Michelin,
Hydro-Québec, Iusacell (Mexico), the Canadian Association of Petroleum
Producers, Nestlé Waters, Crédit Agricole, and Fondaction.
PARTA is listed on the TSX Venture Exchange under the symbol PAD. PARTA
has a subsidiary that specializes in Social E-Learning, Edu-Performance
Canada Inc (www.eduperformance.com).
For more information, please visit www.partadialogue.com.
"Neither TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release."
SOURCE PARTA DIALOGUE INC.
For further information:
Paul Allard, President & CEO
+1 (450) 466 - 7275 ext 35
Tom Liacas, VP Social Media
+1 (514) 771 - 5120