retailcommon teams with ThoughtWorks to deliver global one of a kind mobile marketing platform

TORONTO, Dec. 11, 2012 /CNW/ - Canadian mobile marketing platform retailcommon today announced that they have partnered with ThoughtWorks, a global company wholly devoted to the art and science of software development, to provide continual enhancement of the company's existing content management system and facilitate global scalability in all languages across all existing and emerging mobile operating systems.

"Our software is now in operation in three languages and as we rollout to other international markets with the world's leading shopping centres and retailers, we need to be able to guarantee seamless and flawless execution in virtually any country on the planet.' said retailcommon CEO James Cunningham 'ThoughtWorks is the best in the business at what they do and have worked with other global companies to create software platforms that are ahead of the curve, propelling those businesses above and beyond the competition. Working with ThoughtWorks has ensured that we have the most sophisticated, user-friendly mobile marketing platform anywhere."

ThoughtWorks has worked with retailcommon to create a cutting edge offering. Its sophisticated simplicity is very attractive to marketers in any continent, country or language and allows retailcommon to provide its clients with a more reliable, scalable and simpler way to reach their consumers. The foundational code was developed with global scalability as a core function and ThoughtWorks will provide continuous-delivery and enhancements through the Agile method of software development.

"ThoughtWorks is always looking to work with organizations on the cutting edge of technology. We love working with them, lending our skills and technology to help them create game changing innovation," said Craig Gorsline, ThoughtWorks Managing Director for the Americas. "retailcommon fits the ThoughtWorks philosophy perfectly, using a growing technology to elegantly solve a complex business problem for shopping centres and retailers ."

About retailcommon:

retailcommon is the simplest, most effective content management system for creating, distributing and analyzing mobile promotions. It enables any business to instantly harness the power of the mobile revolution in pulling traffic, increasing sales and building customer engagement.

Retailers and consumer product or service companies can easily create mobile coupons for promotion and delivery to existing and new customers through digital and legacy media, continuously tracking response and redemption data. Unlike other coupon services, retailcommon allows its clients to control pricing, margin, content and distribution, while maintaining ownership over the customer and tracking data. The product does not require consumers to download an app in order to access the coupon and it works across all operating platforms.

About ThoughtWorks:

ThoughtWorks - the custom software experts. A company wholly devoted to the art and science of custom software. We make it, and we make our clients better at it. Our bottom line is to design and deliver software fast and predictably. Doing enterprise-scale software is tough, but the returns to those organizations that can deliver - on target - are tremendous.  Our products division, ThoughtWorks Studios, makes pioneering tools for software teams who aspire to be great. Its products, Mingle ®, Go™ and Twist® help organizations better collaborate and deliver quality software.  ThoughtWorks employs over 2,000 professionals to serve clients from offices in Australia, Brazil, Canada, China, Germany, India, Singapore, South Africa, Uganda, the United Kingdom and the United States.

SOURCE: retailcommon

For further information:

Catherine Pringle 416-843-2005

Joe King
(201) 741-7975

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