PARIS, France, July 3, 2012 /CNW Telbec/ - Relaxnews, worldwide leader in lifestyle and leisure news, and BE
Interactive, Canadian leader in the sector, have signed an agreement
for joint expansion in Canada.
The agreement, which takes effect July 1, 2012, will bring together the
content offering and editorial, marketing and technological expertise
of the two firms. The partnership will take the form of a usage license
for the AFP-Relaxnews wire service accorded to BE Interactive.
The AFP, strategic partner of Relaxnews on the global level, will retain
exclusive rights for distribution of the AFP-Relaxnews service for
current clients of the platform in Canada and will also continue to
develop its client portfolio independently as well as in coordination
with BE Interactive.
The objective: to significantly increase joint turnover in the country's
French and English-language markets.
Founded in 2003 by Martin D'Anjou, the BE Interactive content agency
quickly made its mark in Canada as a key player. BE provides its
clients with appealing, easy-to-integrate content in growth sectors.
The agency now boasts a diverse and prestigious portfolio of clients,
ranging from the Huffington Post Quebec on the web to movie theater
chain Cineplex, as well as free dailies like 24 Hours and music channel
Jérôme and Pierre Doncieux, co-CEOs of Relaxnews, "are delighted to sign
this strategic licensing agreement with BE Interactive, in light of the
qualified team of Martin D'Anjou and the potential of the Canadian
market. With this accord, Relaxnews reinforces its objective of
worldwide leadership in lifestyle and leisure news."
For Martin D'Anjou, CEO of BE Interactive, "the alliance with Relaxnews
is further recognition of BE's expertise and confirms the potential of
the Canadian market. Our complementary profiles allow our joint service
to be immediately operational and to envision large-scale objectives.
This agreement makes our service the country's most comprehensive
offering in this sector."
Relaxnews and BE Interactive do not rule out expanding their partnership
in the coming years, including on the financial level.
Relaxnews is the first news agency specializing in the creation,
production and animation of rich media lifestyle and leisure content.
For more than 10 years, it has been developing customized content for
media, brands, e-commerce sites, blogs and institutions such as Elle,
Orange, and Heineken, to be used on websites, social networks,
applications for mobile and other electronic devices, TV screens or in
Relaxnews launched the first rich media wire of lifestyle and leisure
news covering the worlds of wellbeing, home, entertainment and tourism.
This wire is sold by subscription under the brand names "Relaxfil" in
France since 2006 and "AFP-Relaxnews" with AFP around the world.
Relaxnews received in 2010 the award for "leader of the ITech-economy:
international success," created by the IE-Club and Ubifrance to reward
and promote innovative SMEs with high international potential.
In 2011, the Relaxnews agency created a subsidiary with PagesJaunes
Groupe, Relaxevents, dedicated to local news events (cultural calendar,
database of tourist sites…) and acquired the video agency Paris Modes
TV as well as Hoosta, the digital and social media specialist.
www.afprelaxnews.com - www.parismodes.tv
About BE Interactive
BE Interactive is a Lifestyle and Entertainment news agency serving the
Canadian digital publishing sp ace since 2003. BE produces high quality
on-line content for web, print, magazines, radio and television. In
2011, BE moved to a leadership strategy in Canadian digital media by
securing strategic alliances with major international players and thus
becoming today a new leader in the market. Each day, a team based in
Canada provides exceptional coverage of daily events which shape the
world Canadians live in.
SOURCE BE interactive
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