In c6931 transmitted on Thursday, October 3, 2013, the sixth paragraph
has been updated. Revised copy follows:
Lowe's Signs on as Official Home Improvement Retailer of the CFL
Through a new exclusive partnership, Lowe's Home Improvement Warehouse
and Canadian Football League offer a unique opportunity for one lucky
Canadian to "Bring Home the Cup".
TORONTO, Oct. 3, 2013 /CNW/ - Lowe's Home Improvement Warehouse, in
partnership with the Canadian Football League (CFL), announced today
the highlights of an exclusive national partnership which establishes
Lowe's as the "Official Home Improvement Retailer of the CFL",
including all 2013 semi-final games, division championship games, and
the 101st Grey Cup Championship Game to be held on November 24th in Regina.
Through this national partnership Lowe's gains usage rights to the CFL
and Grey Cup logos, along with the collective use of the names and
logos of each of the CFL member clubs. The partnership also includes
online, on-field and in-stadium exposure for Lowe's.
"We are thrilled to have entered into a new partnership with the CFL"
says Sylvain Prud'homme, President of Lowe's Canada. "Aligning with a
league whose format is so uniquely Canadian further demonstrates Lowe's
commitment to our continued growth in Canada. I'm looking forward to
seeing the Lowe's logo proudly displayed on-field during the playoff
"We are proud to welcome Lowe's to the CFL family," said CFL
Commissioner Mark Cohon. "Adding a brand of Lowe's stature to our
roster of corporate partners in this important category speaks to our
momentum and value we deliver to our sponsors. We look forward to
having them join us on the road to the 101st Grey Cup in Saskatchewan."
Starting October 3rd, fans will have a chance to win a VIP trip for two to the Grey Cup in
Regina during Lowe's "Build Up to the Cup" sweepstakes. A $1000 Lowe's
gift card and a 5-tool 18-Volt XRP cordless combo kit are also
available to be won.
Of particular interest to Lowe's customers and loyal CFL fans, is the
opportunity that this partnership creates for one lucky Canadian to
"Bring Home the Cup". The "Bring Home the Cup" contest which is open to
all Canadian residents with the exception of Quebec, kicks off in-store
and on Lowes.ca on October 24th. This contest will offer the chance for one CFL fan to win the Grey Cup
delivered to their home for a pre-determined amount of time. The cup
will be hand delivered by Lowe's spokesperson and HGTV personality
"The parameters of our partnership with the CFL were really established
with our customers in mind. While we're confident of the significant
brand exposure that this opportunity will provide for Lowe's, the real
winners here are our customers and the CFL fans, who are being offered
a unique opportunity of a lifetime", explains Prud'homme.
Founded in 1946 and based in Mooresville, N.C., Lowe's is the
second-largest home improvement retailer in the world, serving
approximately 15 million customers a week in its more than 1,745 stores
in the United States, Canada and Mexico.
Lowe's Companies Canada, ULC first opened Canadian stores in December
2007 and now operates 35 stores in Ontario, Alberta, Saskatchewan and
British Columbia with more than 5000 employees company-wide.
About the Canadian Football League
This is today's CFL: star athletes playing a great game in modern
venues. This is the inaugural season of Winnipeg's Investors Group
Field. It's the home of Grey Cup 101 this November in Saskatchewan. It
is where the Ottawa REDBLACKS will debut in 2014, just as the Hamilton
Tiger-Cats take the field in their beautiful new stadium. This is our
league: proudly Canadian and steeped in tradition, but built for the
SOURCE: Lowe's Canada
For further information:
Lowe's Corporate Communications
Canadian Football League
Canadian Football League