/R E P E A T -- The Palais des congrès de Montréal wins 3 prestigious international awards/

MONTREAL, Oct. 25, 2013 /CNW Telbec/ - On October 24, the Palais des congrès de Montréal picked up 3 international awards at the Meeting Industry Marketing Awards in London. Our At the Center of Everything marketing campaign won in the "Best Direct Marketing Campaign" category and for "Best Brand Marketing Campaign." The Palais also earned an award in the "Best Team" category, a clear nod to the strength, dedication and performance of the marketing and sales teams working tirelessly to help the Palais develop its markets.

"These awards highlight the remarkable results our At the Center of Everything campaign produced, but also all the work our teams at the Palais did in the face of very fierce competition," emphasized Chrystine Loriaux, the Palais des congrès de Montréal Director of Marketing and Communications. "We succeeded in putting together a creative campaign that spotlights what makes the top host city in America¹ for international conventions so different, while also focusing on the key features of the Palais responsible for generating nearly $200 million in 2012 for the Montréal and Québec economy."

Jointly developed by the Palais marketing and communications, business development, research and event management teams, and the Paprika firm, the campaign was subsequently adapted for the U.S. market. "The members of the business development team enthusiastically contributed to the campaign's success, in tandem with their marketing colleagues, and they all deserve to rejoice in everything winning these prestigious awards implies. They are undisputedly the best team in the industry," declared Luc Charbonneau, the Palais des congrès de Montréal Director of Business Development and Strategic Alliances.

About the At the Center of Everything campaign
Intended for international associations, the campaign made its mark thanks to a straightforward  approach that revolved around one keyword: "proximity." It centred around a map of the city of Montréal, which when unfolded origami-style revealed a series of highly stylized booklets whose topics ranged from the city's main economic drivers, the convention centre's proximity to everything, our knowledge community,  our creativity and many other plusses.

About the Palais des congrès de Montréal
The mission of the Palais des congrès de Montréal is to attract and host conventions, exhibitions, conferences, meetings and other events. A public institution with a commercial vocation, the Palais generates major economic spinoffs for Montréal and the province of Québec and has contributed proudly for 30 years to sharing knowledge and enhancing Montréal's international reputation as a first-rate destination. To learn more about the Palais des congrès de Montréal, visit our website at congresmtl.com.

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¹ICCA 2012

SOURCE: Palais des congrès de Montréal

Source:

Chrystine Loriaux, Adm.A., B.A.A.
Director, Marketing and Communications
Société du Palais des congrès de Montréal

For information:

Jimmy Laforge
Advisor, Communications and Public Affairs
Société du Palais des congrès de Montréal
[email protected]
Phone: [phone]