/R E P E A T -- "Smart" Lice not "Super" Lice! Declares Country's Leading Lice Expert/

INNISFIL, ON, Aug. 27, 2014 /CNW/ - When families call Lice Squad Canada, they typically begin with the story about how they tried various pesticide based treatments, spent time and money, and are still finding bugs crawling in their children's hair.  The head lice removal industry is thriving in Canada due in part to pesticide resistance and a shift in the mindset of parents who want pesticide free options.

The Journal of Medical Entomology reported in March of 2014 that most lice carry a gene mutation that makes them 97.1% resistant to many standard over-the-counter treatments.  Some media outlets dubbed this the advent of "super lice" – a term that tends to create panic.  

Dawn Mucci, Canada's leading head lice removal expert says, "I prefer to think of today's lice as smart lice rather than super lice.  Lice are doing what nature does best – evolve and adapt.  There is nothing to fear as there are non-pesticide options, and new pesticide-based treatments will be created in no time flat.  Perhaps that should be a parent's greater fear.  Putting pesticides on children and into the environment scares me more than the bugs themselves."

Even the Journal report calls for new treatments, but Mucci advocates good old-fashioned nitpicking with a professional-grade lice comb and the systematic interruption of their life cycle using cleansing and medical grade heat treatments such as the AirAllé™.  Lice Squad has rid over 1 million people of head lice through their head lice removal service and via the sale of their quality lice products.

Lice Squad Canada's products are readily available at franchise locations, online and in most drug and health food chain stores across Canada.  The vision of the company is to dispel the stigma associated with head lice and to stop the over use and abuse of pesticides on children and our environment.

The mission is to change the way people treat head lice and to meet a universal demand for head lice help by delivering environmentally friendly superior products and services.

Mucci says, "Lice cannot become resistant to a comb, heat or cleanser - like a fly cannot become resistant to a swatter.  It's so simple and it will always work."

SOURCE: Lice Squad Canada Inc

For further information: Dawn Mucci, dawn@licesquad.com, 705 458-4448 x201


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