Quarry awarded #B2B Luminary Agency (B2B Agency of the Year) at
MarketingProfs B2B Marketing Forum
@MarketingProfs Bright Bulb B2B Awards recognize brilliance, excellence,
and innovation in B2B marketing: http://marketingprofs.uberflip.com/i/189309/3
TORONTO, Oct. 17, 2013 /CNW/ - Quarry is pleased to announce that it has won the prestigious honour of B2B
Agency of the Year in MarketingProfs' Bright Bulb B2B Awards. Bestowed
at MarketingProfs B2B Marketing Forum in Boston Mass. on October 10,
the prize was awarded to 'an innovative agency that spearheads
effective campaigns or demonstrates a willingness to think differently
about B2B marketing on behalf of one or more B2B clients.'
"We could not be more thrilled. Hundreds of thousands of modern
marketers turn to MarketingProfs for in-the-trenches know-how as well
as advice on future-ready marketing practices," said Glen Drummond,
Chief Innovation Officer for Quarry who was on hand to accept the
award. "To be honoured by such an esteemed organization is a resounding
endorsement of our penchant for innovating to help B2B marketers
achieve brand transformation."
Drummond was also part of the Forum's concurrent and interactive
sessions, presenting in tandem with Michael Blonski, President of John
Deere Canada, a session entitled, "Beyond Stereotypes: John Deere's
Approach to Personifying Customer Insight." The session explored the
relationship between segments and personas for marketers challenged
with an experience-driven marketplace.
In selecting Quarry, MarketingProfs' in-house team and external judging
committee of marketing practitioners cited the agency's 'trademarked
and branded approach to marketing', and the fact that the Quarry 'entry
and website clearly demonstrate how the agency helps clients deliver
results and think in innovative ways.' Ann Handley, Chief Content
Officer for MarketingProfs, noted, "Quarry, like all Bright Bulb
winners, represents a new breed of B2B marketer; one who is part
artist, part scientist, and all about driving results. Quarry's ability
to help companies understand buyers deeply, then deliver meaningful
brand experiences for those buyers, really stood out to the judges.
It's a very human, relatable approach to B2B marketing."
"For Quarry, the MarketingProfs BrightBulb award win is a harbinger of
the bright future ahead," concluded Drummond.
Quarry Social Sites:
Quarry is a buyer experience agency that transforms highly engineered
brands. We enable modern marketers to take advantage of two key
junctures of the business lifecycle - during industry disruption and
during opportunities to seize growth.
For further information:
Quarry Integrated Communications
Phone: 877.723.2999 ext. 2443