Public Relations and Communication 2013 Featured Topics Announced

Unleash the Power of Communications with UBM Conferences

SHANGHAI, July 18, 2013 /CNW/ - Public Relations and Communication 2013 organized by UBM Conferences will be held on 12-13 September in Shanghai.

The continued growth of China's economy has created an ever-increasing demand for public relations services. A huge public relations market is taking shape in China. Many international companies have entered the market, competing for their share of the pie. Meanwhile, more and more Chinese brands are going global and seek to promote their brands in the international market. The recent trend of "Globalization" of the PR industry in China brings not only new challenges but also opportunities.

Public Relations and Communications 2013 will focus on the profound changes that have come with the globalization of PR practices, the arrival of the digital age and social media and the latest media regulations to unleash the power of communications in all aspects. It will serve as an excellent platform that brings together key policy makers, industry leaders and business decision makers. The summit is dedicated to delivering the latest in market insight, in-depth dialogues from global and local practitioners, and exceptional networking opportunities through a program of high-level participants. Hosted in China, the conference puts you at the heart of one of the largest and fastest-growing markets within the public relations industry.

Featured topics of 2013's event:

  • China's Regulations on Media, Communication and Future Trends
  • Developing and Designing your Stakeholder Engagement Strategy
  • Tracking and Monitoring Each PR Activity to Increase Performance
  • Gaining Stakeholder's Insights and Feedback through Social Media
  • Trending on Social Media: Turning your 'Message' into Movements
  • Cross-border PR activities: How to engage an international audience?

Confirmed speakers include:

Fudan University

Jian Meng

Director, International Public Relations Research Center; Professor, Vice Dean, School of Journalism


Dayna Hart

Director of Communications, China

Ruijin Hospital

Wei Cai

Director of Publicity Division

Cisco Systems

Albert Thong

VP Marketing, Greater China/Director of Marketing, Greater China


Boning Yang

Vice President


Victor Gao

Director of Corporate Communications, Greater China


Kenneth Hsu

Head of Corporate Communications, Siemens North East Asia; Vice President, Siemens China


Eric Guo

Director of Public Relations and Communications


Dr. Eckhard Parzich

Head of Corporate Communications Greater China

For more information, please visit:


Cady Sun
UBM conferences
T: +86-21-61573915

About UBM Conferences:

UBM Conferences provides innovative, content-rich events for its parent company UBM PLCs divisions around the world, delivering excellent content, training, strategy, thought leadership and best practices to business professionals across a wide range of industries. We focus on content-rich conferences that truly meet the industry needs. Each part of the Conference is well researched, diligently planned and flawlessly executed to deliver you a high quality experience that exceeds expectation.

SOURCE: UBM Conferences China

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UBM Conferences China

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