TORONTO, Feb. 15, 2012 /CNW/ - Project X Labs Ltd and Insegni Centre
Inc. today announced a new solution that brings together Social Media
Data and Business Intelligence (BI). The solution, called LikeInsightTM, aligns Social Media strategy, social data and a company's existing
data assets to increase the insights available to organizations.
As with all BI visualization solutions, richness of data and relevance
is crucial. Social data provides a level of relevance from some of the
most active sources of data that enrich the sentiment analysis. Through
this innovative solution, LikeInsightTM allows organizations to segment their Facebook fans based on their
interests and motivations, developing a never before available picture
of their customers' online sentiment.
Leveraging a jointly integrated process for business intelligence
strategy and delivery, Project X Labs Ltd. and Insegni Centre Inc. have
a solution to enable social insight for organizations in a way that has
not been previously possible.
"Everyone is talking about Big Data. Working together we have built a
solid framework to readily take advantage of some of the rich data that
is available for our clients," said Stephen Hayward, president of
Project X Labs. "By partnering with Insegni Centre we're able to take
their proven strategic approach and Social understanding, combine it
with our Rapid Results business intelligence visualization tools and
create real results for current and new clients."
"Social media usage by companies has been predominately a one-way
marketing channel," said Michael Ianni-Palarchio, Founder of Insegni
Centre. "The strategy of leveraging social media data has been an
increasing business priority, and partnering with Project X Ltd and
Project X Labs, a leader in business intelligence development and
deployment, allows us to move clients from Social Media data strategy
to Social Media Insight reality."
For more information on LikeInsightTM and how your organization can tap into the insight of your customers'
social media data, request a demonstration and an initial consultation.
About Project X Labs
Project X Labs combines innovative product development with rapid
results thinking to bring global customers business intelligence and
data visualization software products. Focused on breaking down the
barriers around enterprise scale software and delivering solutions that
show results in weeks, not months, Project X Labs is redefining access
to business intelligence for every size company. Project X Labs is a
wholly owned subsidiary of Project X Ltd. They can be found at www.pxlabs.ca.
About Insegni Centre Inc.
Insegni Centre is a strategy advisory firm that specializes in assisting
organizations develop strategic positions across a wide variety of
business technologies and solutions. With a focus on understanding
business objectives and ensuring that IT initiatives are strategically
aligned to enable those goals, Insegni Centre utilizes an approach that
focuses on rapid innovation to obtain strategic differentiation. In
the area of Business Intelligence (BI), Insegni Centre works to provide
the strategic framework that allows companies to identify BI
opportunities within their organization, develop their BI Vision
& Objectives and define their BI Requirements. To find out more visit
us at www.insegnicentre.com .
SOURCE Project X Ltd.
For further information:
Stephen Hayward - email@example.com - 416.422.8900 ext 201
Michael Ianni-Palarchio - firstname.lastname@example.org - 416-900-1055 ext 100