Professor at HEC since1981 - Jacques Nantel joins Leger as Executive Vice President

MONTREAL, June 19 2014 /CNW Telbec/ - It is with pride that Leger announces the arrival of Jacques Nantel, renowned professor at HEC and senior consultant with many Canadian companies, as University Associate and Executive Vice President, Consumer insights.

"We are very pleased to welcome one of the greatest Canadian specialists in retail and e-commerce within our organization. Jacques Nantel's skills, knowledge and experience now allow us to offer specialized consulting services that is unique in the country", mentioned Jean-Marc Leger, CEO of the Research Intelligence Group.

Jacques Nantel teaches at HEC Montreal since 1981. He holds a Ph.D. from Indiana University. His research focuses on topics such as the impact of new technologies on business strategies (e-marketing), on the evolution of consumer behavior, strategies for product positioning as well as structure and market segmentation. Throughout his extensive career, Jacques Nantel has published numerous articles and co-authored several books.

"I am excited to join the largest Canadian owned market research and strategy firm, renowned for the quality and rigor of its research. Leger's sense of innovation and determination rank among the best companies in research and marketing strategy and those qualities have always impressed me. Together we will develop unique consulting services that will enable Canadian businesses to grow in a business environment that is increasingly demanding and increasingly competitive," said Dr. Nantel.

At HEC, Jacques Nantel has successively held positions of Director of the Marketing Department, Director of Programs, and Secretary General. He also acted as Chairman of the Omer de Serres Chair of Retailing and the RBC Financial Group Chair of e-marketing. Until May 2013 he served in the function of Secretary General of his institution. In 2000, the National Post awarded him its coveted Leadership in Management Education (awarded to the best teachers of the Schools of Canadian management). In 2002, the Montreal Marketing Association awarded him its Personality of the Year award. He has published in academic journals specific to his specialized areas of expertise, namely the Journal of E-Commerce, Journal of Retailing, Journal of Business Research (JBR) and the Journal of Social Behavior and Personality. He has served on the boards of organizations such as Videotron, United Way of Greater Montreal, Hôtels Germain and Groupe Renaud-Bray

About Leger
Leger is the largest Canadian owned market research and consulting firm, with 600 employees in eight offices in Canada, the United States and Europe. Leger also owns, Canada's largest panel with more than 400,000 members; Leger Metrics, a North American leader in measuring the customer experience in real time; and Consumer Vision, Canada's leading qualitative recruitment and facility rental company. Visit for more information.


Image with caption: "Jacques Nantel, Executive Vice President - Consumer insights - Leger The Research Intelligence Group. (CNW Group/Leger, The Research Intelligence Group)". Image available at:

SOURCE: Leger, The Research Intelligence Group

For further information: Éric Chalifoux, Léger - Recherche Stratégie Conseil,, 514 982-2464 | 514 885-4438

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Leger, The Research Intelligence Group

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