SAINT-AUGUSTIN-DE-DESMAURES, QC, Jan. 20, 2012 /CNW Telbec/ - Preverco,
continues to demonstrate its strong product leadership position with a
constant flow of new products hitting the North American flooring
market. Preverco is one of the few Canadian hardwood manufacturer which
still exhibits at the Surfaces show. Again this year, Preverco is proud
to welcome its business partners in a sleek and modern booth where
innovation is the central theme.
According to Etienne Chabot, Vice President of Marketing, "Our
commitment to constantly innovate and launch new products is what keeps
us ahead of the pack and also what makes our retail partners successful
in this tough economy. This year is no exception with the addition of
Quarter Sawn White Oak and Hickory in gorgeous colors and finishes to
our lineup. Consumers have very specific tastes and want to replicate
what they see in design magazines in their own homes. We make sure we
are always integrating the latest fashion and trends to our product
Preverco has been extremely successful last year with its Wave Texture
introduction at the Surfaces show. For the 2012 Surfaces edition,
Preverco based its new product introductions on thorough trends
analysis. Consumer tastes analysis highlights a growing demand for
larger planks, lighter colors, custom textures and matte finishes.
Preverco responds to those trends with new 5" Hickory and Quarter Sawn
White Oak hardwood floors.
The new Hickory is offered in 3 amazing colors: Natural, Tofino (with Wave texture) and Wasaga (with Wave texture). Hickory features great variation of colors and
wood grain that evoke nature and the 3 colors will give a rustic chic look to any décor, even contemporary ones. The new White Oak Quarter
Sawn will fit any urban and contemporary décor. Quarter sawn linear
wood grain pattern in 5" planks will give a sleek and trendy look to a
room. Trendy colors, evoking The City of Blinding Lights, go from Manhattan (natural), Soho (Brushed), Greenwich (Brushed) to Broadway (brushed) and are characterized by their rich and modern textures. For
many years, the unique appearance and style that white oak can offer
has been very popular in Europe. The North American regions are now
experiencing the same demand.
These new products will be unveiled at the Surfaces Convention in Las
Vegas on January 24-26, 2012. Preverco products are only available at
specialized floor coverings stores and hardwood retailers. These
specialists are the most knowledgeable in the industry to help
consumers make wise decisions when it comes to hardwood flooring.
Image with caption: "Quartersawn White Oak 5'', Color: Broadway, Texture : Brushed (CNW Group/Preverco)". Image available at: http://photos.newswire.ca/images/download/20120120_C5614_PHOTO_EN_9062.jpg
Image with caption: "Hickory 5'', Color: Tofino, Texture : Wave (CNW Group/Preverco)". Image available at: http://photos.newswire.ca/images/download/20120120_C5614_PHOTO_EN_9060.jpg
For further information:
Vice-President of Marketing
Preverco Hardwood Flooring
Cell.: (418) 928-4166