BRAMPTON, ON, Dec. 5, 2012 /CNW/ - TSX: L - Just in time for the holiday season, the PC® black label collection of exceptional fine foods now has new delectable
delights, available at select Loblaw Companies banners stores across
Western Canada, like Real Canadian Superstore® and Your Independent Grocer™.
The collection features a range of outstanding foods all made with a
rich artisanal provenance and amazing flavours. From confectionary
items, spreads, dressings, marinades, pastas, sauces, oils and
vinegars, aromatic spice blends, to baked goods, baking ingredients and
more, the foods within the PC® black label collection were inspired by the most exquisite tastes from
Canada and around the world.
"Enjoying foods from the PC® black label collection is like having a stress-free culinary adventure
- one that will inspire and excite taste buds and all without paying
specialty store prices," says Ian Gordon, senior vice-president, Loblaw
Brands, Loblaw Companies Limited.
Be sure to visit pc.ca/blacklabel for great recipe ideas, or talk to us on Facebook or Twitter (@preschoice, #PCblacklabel)
While we know PC® black label Bacon Marmalade and our collection of regional jams are fan
favourites, here are a few we think you should add to your foodie
Inspired ingredients, sultry combinations and artisanal methods - wow
your guests this holiday season
PC® black label Cherry Shiraz Wine Jelly: With its balanced acidity, our ruby red wine jelly is equally at home in
both savoury and sweet recipes. It's made with ripe, red cherries and
shiraz, a red wine known for its peppery, full bodied flavour with
blackberry and plum notes.
PC® black label Pomegranate Lemonade Sparkling Soda is an exotic blend, imported from France, of tart lemon in a naturally
flavoured and perfectly sweetened beverage. This lightly bubbly
refresher is made with water from the French Vosges Sandstone and is
imported from France.
PC® black label Salted Caramel Ice Cream uses simple ingredients like 100 per cent Canadian cream, sugar and egg
yolk for an impossibly velvety ice cream base enhanced with natural,
salted buttery caramel flavours.
PC® black label Chocolate Strawberry Assortment is a luxurious-tasting indulgence perfect for any sweet-tooth. Sweet,
dried strawberries are covered in dark chocolate, milk chocolate and
PC® black label Fiorelli Pasta is 100 per cent authentic Italian Fiorelli pasta made with durum wheat
and natural spring water from the Italian Alps. The dough is pressed
through bronze dies into a wavy, curly shape that resembles flower
buds. It's then air-dried for a rustic, rough texture that's ideal for
soaking up every drop of sauce.
PC® black label Vodka Pasta Sauce is made with hand-harvested sweet Italian tomatoes, olive oil and both
Italian Pecorino Romano and Parmigiano Reggiano cheese. The distinct
splash of vodka truly adds unique flavour and character to this
traditional and renowned sauce.
Grocery stores in Western Canada that feature President's Choice® products and your holiday essentials include: Real Canadian Superstore®, Your Independent Grocer™, nofrills®, Extra
Foods®, Real Canadian Wholesale Club®.
About Loblaw Companies Limited TSX: L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 135,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.
Product samples and high-resolution images are available.
SOURCE: Loblaw Companies Limited
For further information:
For further information or to arrange an interview please contact:
Loblaw Companies Limited
Axelle D'Anglemont, Hill+Knowlton Strategies