VANCOUVER, March 4, 2013 /CNW/ - PR Associates is pleased to announce
the addition of Karin Basaraba, an award-winning communicator with a
specialty in social media.
"The importance of social media to a corporation's public presence is
already at a level where reputations are being enhanced or diminished
based on their online presence and response capacity. Karin has the
expertise to ensure our clients are leading discussions and earning
online respect as opposed to reacting to an online crisis," says Robert
Simpson, President of PR Associates.
Her work has been recognized with eight IABC awards, including a Gold
Quill Award of Excellence in social media. A sought-after speaker,
Karin has presented both locally and internationally on strategic
planning and social media.
"I believe communications should be strategic, and I'm really excited
about the opportunity to help PR Associates' clients to plan and
integrate social media strategies into their corporate communications
and community engagement plans," says Karin. "And I am thrilled to join
such an experienced and talented team."
Karin assists her clients in all facets of corporate communications,
including strategic planning, issues management, crisis communications,
media relations, website and intranet management, employee
communications, and event planning. Karin's focus on social media
strategies and management helps our clients navigate the
always-changing landscape of new media. While the majority of Karin's
career has been with Crown corporations, she has also worked in the
non-profit sector, as well as the shipping and hospitality industries.
Karin is a dedicated volunteer for the International Association of
Business Communicators (IABC), where she has led the professional
development, events, marketing and communications portfolios for the BC
chapter. She is currently serving as IABC/BC's president, where she
leads a team of 14 volunteer vice presidents.
About PR Associates
PR Associates is a creative, collaborative and connected public
relations and communication firm that works with companies committed to
corporate social responsibility. Through specialized practice areas, we
help clients earn trust and build relationships that ultimately add
value to their business. Our effective, value-driven programs and
strategies are proven successful and are based on our core values of
quality, innovation, commitment, collaboration and integrity.
SOURCE: PR Associates
For further information:
Izabela Leszko, Account Coordinator