SASKATOON, Sept. 5, 2012 /CNW/ - Potash Corporation of Saskatchewan Inc.
(PotashCorp) and Free The Children, a leading international development
organization, have announced a multi-year partnership to help address
international food security and encourage youth in Saskatchewan and
across Canada to take on this challenge locally and globally. Bill
Doyle, President and Chief Executive Officer of PotashCorp, made the
announcement with Free The Children co-founder Craig Kielburger at a
Saskatoon high school.
The partnership includes the introduction of an Agriculture and Food
Security pillar to Free The Children's long-term and sustainable Adopt
a Village program, which helps lift rural communities in developing
countries out of poverty through long term sustainable infrastructure
and programming. PotashCorp is the Founding Partner of Free The
Children's fifth Adopt a Village pillar, which joins the program's four
existing pillars of Education, Health, Clean Water and Sanitation and
Alternative Income and Livelihood. The Agriculture and Food Security
pillar will be added to programming in all eight of Free The Children's
Adopt a Village countries: India, Nicaragua, Sierra Leone, Ecuador,
Kenya, Haiti, Ghana and rural China.
"As the world grows from seven billion people today to an estimated nine
billion by 2050, food security will continue to be a pressing issue,"
said Doyle. "This partnership combines our agricultural expertise with
Free The Children's successful development model to help bring the
issue of food security to light and ensure that communities in need
have the knowledge, resources and tools to farm optimally."
"The majority of families within our communities are subsistence
farmers. Over the years, we've witnessed changing weather patterns and
desertification, leading to production issues and higher food prices in
many of our communities. Despite interventions, malnutrition and food
security persist as challenges across all of our countries of
operation," said Craig Kielburger, Free The Children co-founder.
"Thanks to our partnership with PotashCorp, thousands of people in our
communities will receive training, education and resources on farming
practices and pasture development, helping enhance food security in
In addition to the sponsorship of the new Agriculture and Food Security
pillar, the partnership will also see PotashCorp support Free The
Children's work with six communities in India, China and Kenya on
agricultural initiatives at the home, school and community levels.
Further to supporting agricultural programming in developing
communities, PotashCorp and Free The Children are committed to engaging
youth across Canada on the issue of global and local food security.
This includes the development of educational materials focused on food
security for use in classrooms in a number of provinces, as well as a
national school speaking tour. PotashCorp will also sponsor 25 students
from across Canada (including three students from Saskatchewan and two
in New Brunswick) to travel overseas to volunteer in a Free The
Children community each year.
PotashCorp employees will also have the opportunity to volunteer with
Free The Children initiatives in Canada and will have a chance to
travel overseas to volunteer in Free The Children communities.
"We understand that access to healthy, nutritious food is difficult for
many communities around the world," Doyle said. "We see this
partnership with Free The Children as far reaching. Through sustainable
development and education, we will team our efforts and affect positive
change in our local and international communities."
We Day Comes to Saskatchewan
The two organizations also announced that Free The Children's signature
youth empowerment event, We Day, will be brought to Saskatchewan by
PotashCorp for the first time on February 27, 2013 at Credit Union
Centre in Saskatoon. Performers will be announced later this year.
We Day, a cutting edge movement promoting active citizenship, is held in
cities across Canada. These stadium-sized events connect world-renowned
speakers and performers - from President Mikhail Gorbachev and Sir
Richard Branson, to Nelly Furtado and Joe Jonas - together with
thousands of students and educators in an inspirational setting to
learn about many local and global issues. It is the kick-off to a
year-long program of service that educates, engages and empowers
students to become active citizens. More than 100,000 students are
expected to participate in local We Day events in cities across Canada,
including Toronto, Vancouver, Calgary, Winnipeg, Montreal, and now
We Day events are free of charge for students and educators to attend.
PotashCorp is supporting We Day nationally as a Presenting Sponsor,
helping the event reach new levels. PotashCorp is also the Regional
Title Sponsor of We Day Saskatchewan, making it possible for the event
to be hosted in this province. As part of the company's sponsorship,
educational programs kick-started by We Day Saskatchewan will be
available to elementary and secondary schools across Saskatchewan.
"Free The Children's first We Day was five years ago in Toronto. This
year, it will be our biggest We Day season to date," said Kielburger.
"And thanks to the generous support and commitment from PotashCorp we
are able to extend the We Day reach to Saskatchewan, where we hope to
inspire and ignite a passion for change in the lives of thousands of
youth throughout the province."
As the world's largest crop nutrient company, PotashCorp plays an
integral role in global food production. The company produces the three
essential nutrients required to help farmers grow healthier, more
abundant crops. With global population rising and diets improving in
developing countries, crop nutrients such as potash, phosphates and
nitrogen offer a responsible and practical solution to help produce the
food we need, from the land we have.
Free The Children is the world's largest network of children helping
children through education, with more than one million youth involved
in innovative education and development programs in 45 countries. The
organization has received the World's Children's Prize for the Rights
of the Child (also known as the Children's Nobel Prize), the Human Rights Award from
the World Association of Non-Governmental Organizations, and has formed
successful partnerships with leading school boards and Oprah's Angel
SOURCE: Free the Children
For further information:
Manager, Corporate Philanthropy
Phone: (306) 933-8544
Free The Children
Manager, PR & Publicity
Phone: (416) 558-9310