Single fare display makes pricing simple
TORONTO, Feb. 8, 2012 /CNW/ - Porter Airlines is the first airline in
Canada to advertise the total cost of a flight as a single, simple
number with all taxes, surcharges and mandatory fees included. No
required cost will be added to prices displayed in advertising or on
"Unlike other carriers, Porter will show one price for the customer
without highlighting fees and taxes separately," said Robert Deluce,
president and CEO of Porter Airlines. "We've been able to change what
passengers expect from an airline by introducing standard premium
amenities and affordable flights. Now, we're extending this experience
to the booking process, making it easy to immediately understand how
much a flight costs by showing one number."
The new advertising policy begins on Friday, February 10.
About Porter Airlines
Founded in 2006, Porter Airlines has revolutionized short-haul flying
with a warm and effortless approach to hospitality and restoring
glamour and refinement to air travel. An Official 4 Star Airline® in
the World Airline Star Rating® by Skytrax, and rated second in the
world in Condé Nast Traveler's Readers Choice Awards Top Small Airlines
category, Porter is committed to providing a premium travel experience.
Complimentary amenities include luxurious airport lounges, Starbucks
coffee, premium snacks, and wine or beer onboard.
The airline currently offers flights to Toronto, Ottawa, Montreal,
Quebec City, Moncton, Halifax, St. John's, Thunder Bay, Sault Ste.
Marie, Sudbury, Timmins, Windsor, New York (Newark), Chicago (Midway),
Boston (Logan), Washington (Dulles) and has seasonal flights to Mt.
Tremblant, Que., Myrtle Beach, S.C., and Burlington, Vt.
Visit www.flyporter.com or call (888) 619-8622 for more information.
SOURCE Porter Airlines Inc.
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