Pop Up Retail Group appoints Kaileen Millard-Ruff

TORONTO, June 12, 2012 /CNW/ - Todd Finlayson, Managing Director of The Pop Up Retail Group is pleased to announce the appointment of Kaileen Millard-Ruff to Director, Retail.  She is a national expert on the Retail industry in Canada and has followed retail trends for over twenty years, as the lead on Retail for leading research companies such as Synovate, GfK and NPD.

Prior to her role in the research community Kaileen spent many years in retail operations; her expertise in the retail industry spans Specialty, Big Box and Department Store formats including: Sears, Hallmark, HBC, Kinney Shoes, Randy River, S&MG / Mosaic Group and The Dylex Group.  From Retail Operations to Product Development and Marketing, Kaileen's career has involved many key aspects of retailing.

Through her work with retailers and brand manufacturers, Kaileen has facilitated strategic efforts across the areas of operation, merchandising, product development, e-commerce and consumer centric marketing.

Kaileen is frequently quoted in print publications such as The Globe and Mail, Report on Business Magazine, The Montreal Gazette, Ottawa Citizen, Calgary Herald, Canadian Business and through the Canadian Press.  She has appeared on Report on Business, BNN and CBC Radio.

About Pop Up Retail Group

As part of the Match Marketing Group of Companies Pop Up Retail Group is North Americas leading pop up retail and outsourced retail operations organization.  Pop Up Retail Group builds and delivers retail experiences across a broad range of categories that engage the consumer and move them through the path to purchase to loyalty and advocacy.  Pop Up Retail Group executions ensure that client's 'own' the experience with the shopper. Pop Up Retail Group has the ability to infuse brand culture into every facet of the pop up retail execution; meaning every minute is 'on brand'.  The focus on interaction between Sales Associate and Shopper ensures every minute of that experience is about one brand.  Pop Up Retail Group is an operating unit of the Match Marketing Group of companies.  More details at www.PopUpRetailGroup.ca

About Match Marketing Group

A leading brand engagement and shopper marketing agency, Match Marketing Group has been delivering innovative below the line marketing and sales solutions to North America's leading brands for over a decade. Match Marketing Group offers a new consumer-centric medium that targets consumers with relevant brands by engaging in one-to-one interactions at events, retail and proprietary environments. Its client roster includes Fortune 100 companies across all major industry categories. Other divisions of Match Marketing Group include Action Marketing, OSL Marketing Group, Ignite Activation and social/digital marketing group Blender. More details are at www.matchmg.com.

SOURCE Pop Up Retail Group

For further information:

please contact Kaileen at 416-703-1586 or via email at Kaileen.Millard-Ruff@popupretail.ca

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Pop Up Retail Group

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