OAKVILLE, ON, March 7, 2013 /CNW/ - Pelmorex Media Inc., parent company
of The Weather Network, MétéoMédia and Travelers Network, announced
today the appointment of Susana Rodriguez Urgel to the position of
Managing Director for its Spanish operations, El Tiempo Previsto,
S.L.U. Rodriguez Urgel brings 17 years of experience as a
results-oriented leader to the recently acquired company, Spain's
leading multi-platform weather information provider.
Based in Madrid, El Tiempo meets the weather information needs of the
Spanish population through its leading digital services, which continue
to be ranked as the highest consumer weather sources by ComScore. The
success of its website, eltiempo.es, launched in 2008, led to the development of popular applications for
mobile devices shortly thereafter.
"We are thrilled to have Susana leading our business in Spain," said
Pierre Morrissette, Chairman and CEO of Pelmorex Media Inc. "Her
strengths in strategic planning combined with her digital and mobile
experience will allow us to continue our trajectory as Spain's dominant
source for weather-related information."
In her career, Rodriguez Urgel has gathered industry experience in
advertising, telecom, internet and media. She successfully developed
large interactive businesses, such as Telefonica's digital Yellow
Pages, and launched start-ups Keppunto.com, Rinpay.com and her own
digital advertising agency, Capitan Aston. Most recently, she led the
Internet, Mobile Entertainment and e-Commerce business units at
Telefonica where she launched numerous products under the Moviestar
Since acquiring El Tiempo in the second half of 2012, Pelmorex has been
dedicated to growing the business and investing in the Spanish market,
including active recruitment to grow the team at its Madrid
"El Tiempo is a very important investment for Pelmorex and, as such,
we're committed to building the best local team to maintain the
company's market-leading status," said Morrisette.
About Pelmorex Media Inc.
Founded in 1989 by CEO and controlling shareholder Pierre Morrissette,
Pelmorex Media Inc. is the parent company of The Weather Network,
MétéoMédia, Travelers Network and Réseau Voyageurs. In July 2012,
Pelmorex added El Tiempo to its lineup, Spain's leading multi-platform
weather-related information service. The California-based Beat The
Traffic service was acquired in September 2012 to complement Travelers
Network, a service dedicated to routing users from point A to B, around
the corner or around the globe, via all modes of transportation.
Pelmorex is a leader in meeting the information needs of consumers with
invaluable content, ease of accessibility, overall quality and a
compelling experience on all platforms and also in meeting the weather
information needs of commercial and government clients whose success
relies on accurate and reliable weather related information. The
Weather Network and its French counterpart, MétéoMédia, rank among the
most frequently consulted services in Canada and are market leaders in
the multi-platform digital market including, web, smartphones and
SOURCE: Pelmorex Media Inc.
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