Provides a Real-Time Window into All Activity Across External and
Internal Social Communities, Websites, Mobile Devices
WATERLOO, ON, Jan. 17, 2012 /CNW/ - OpenText™ (NASDAQ: OTEX) (TSX: OTC)
today announced major enhancements to OpenText Web and Social Analytics
with the release of version 2.0 that delivers deep Web usage and social
interaction insights in real time so organizations can identify
actionable trends and continually optimize all their online
Part of OpenText's online marketing solution set, the new offering
allows marketing teams to set goals and generate reports that deliver
an uninterrupted view of web activity, including activity on social
networks like Facebook or Twitter, and show when anonymous visitors
transition to recognized, valued customers. OpenText Web and Social
Analytics is flexible, cost effective and helps ensure that proprietary
usage data and competitive analysis remains in house and safely within
For any online marketing or internal communication effort, the ability
to measure, monitor, react and respond to user activity in real time is
vital to delivering a consistently positive experience. With OpenText
Web and Social Analytics, marketers are not restricted to a set of
canned reports, limited to a few data elements or forced to wait hours
to see how well a campaign is performing -- access is real-time, the
reports are flexible and raw data is instantly accessible which is
critical for online marketing campaigns today.
"Communities have always been a part of OpenText's collaboration
offerings and we extended these capabilities to the Web so our
customers can better engage with their customers," said James Latham,
OpenText Chief Marketing Officer. "Our customers have been telling us
they need better tools to understand the quality of engagement across
their proprietary and community websites, as well as popular social
networks. We designed OpenText Web and Social Analytics to provide
deeper insights, more control and greater security than what's possible
with consumer-grade analytics tools. We're confident this will give our
customers a distinct competitive advantage and provide greater return
from online investments."
From a marketing perspective, organizations are increasingly adopting
social technologies to boost brand sentiment and improve productivity.
An important way to measure the return on investment is by monitoring
audience engagement. OpenText Web and Social Analytics provides a
window into many important metrics such as the most popular content on
a site, the number and tone of blog comments, and the most influential
people in a community.
Compared to consumer-oriented analytic tools that only monitor web site
traffic, OpenText Web and Social Analytics features multiple-dimension
reporting that can drill into activity at different levels within a
social community website. This information is presented in reports
containing multiple panels to provide an activity summary of the
different levels or dimensions all on a single screen. Advanced
sentiment analysis makes it easy to understand and respond to the tone
or sentiment of member contributions within various communities.
Another advantage is consistent pricing that doesn't vary by the amount
of traffic or number of sites monitored.
OpenText Live Insights
The version 2.0 release of OpenText Web and Social Analytics includes
the new OpenText Live Insights analytics console that gives business
managers the ability to access analytics information in real time as
overlays within the context of a live site. These include:
Page Heat Map - Instant insight into which links within pages are the
most important and followed by the most site users.
Page and Element Level Indicators - Insight on the usage of a particular
page, such as the number of times that the page has been viewed, the
average time users spend on that page or where the users who viewed the
page came from.
Site Level Indicators - Insight on the global site usage, such as the
number of users (new and returning), the number of visits and the
average time users spend on the site.
Social Indicators - Provides insight of the social activity within a
website, such as the number of online users, the number of member
visits vs. anonymous visits, the number of user contributions, the
average rating and average tone of those user contributions.
Custom KPIs - Establish custom key performance indicators (KPI) within
the context of the live site.
The latest release of OpenText Web and Social Analytics also offers
improved integration with OpenText customer experience management,
online marketing and social business solutions. Once installed, the
analytics data is immediately available to OpenText Web Experience
Management, OpenText Portal and OpenText Social Communities eliminating
the need to manually set up sites as often required by other analytics
OpenText Web and Social Analytics version 2.0 is available now. For more
information go to: http://www.opentext.com/2/global/products-opentext-web-and-social-analytics.htm. To learn how OpenText Customer Experience Management Solutions make a
long story short for leading global brands, go to: http://www.opentext.com/longstoryshort/.
Follow OpenText on Twitter @opentext and on Facebook at http://www.facebook.com/opentext.
OpenText, a global ECM leader, helps organizations manage and gain the
true value of their business content. OpenText brings two decades of
expertise supporting 100 million users in 114 countries. Working with
our customers and partners, we bring together leading Content Experts™
to help organizations capture and preserve corporate memory, increase
brand equity, automate processes, mitigate risk, manage compliance and
improve competitiveness. For more information, visit www.opentext.com.
# # #
Certain statements in this press release may contain words considered
forward-looking statements or information under applicable securities
laws. These statements are based on OpenText's current expectations,
estimates, forecasts and projections about the operating environment,
economies and markets in which the company operates. These statements
are subject to important assumptions, risks and uncertainties that are
difficult to predict, and the actual outcome may be materially
different. OpenText's assumptions, although considered reasonable by
the company at the date of this press release, may prove to be
inaccurate and consequently its actual results could differ materially
from the expectations set out herein. For additional information with
respect to risks and other factors which could occur, see OpenText's
Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other
securities filings with the SEC and other securities regulators. Unless
otherwise required by applicable securities laws, OpenText disclaims
any intention or obligations to update or revise any forward-looking
statements, whether as a result of new information, future events or
Copyright © 2012 by OpenText Corporation. OPENTEXT and OPENTEXT WEB AND
SOCIAL ANALYTICS are trademarks or registered trademarks of OpenText
Corporation in the United States of America, Canada, the European Union
and/or other countries. This list of trademarks is not exhaustive.
Other trademarks, registered trademarks, product names, company names,
brands and service names mentioned herein are property of OpenText
Corporation or other respective owners.
SOURCE Open Text Corporation
For further information: