TORONTO, Dec. 2, 2013 /CNW/ - 'The earlier you can quit, the greater the
health benefits' is the conclusion offered by the authors of recent
scientific research that shows the greatest benefit to health is seen
among smokers who quit before the age of 30.
Young adults in Ontario are being challenged to do just that for a
chance to win $2,500 in the wouldurather… contest hosted by Leave The
Pack Behind in partnership with Public Health Units and Campus Health
Centres across the province.
More young adults than teens or older adults use tobacco, with the most
recent Canadian Tobacco Use Monitoring Survey by Health Canada
reporting that 18 per cent of young adult Ontarians are current
smokers. The wouldurather... contest is an effective way of encouraging
young adults to stop using tobacco. Recent empirical research shows
that about 20 per cent of young adults who participate in the
wouldurather… contest successfully quit smoking and stay smoke-free.
Without the motivation and support of the contest, about 5 per cent
would do so.
This contest is uniquely tailored to young adults who smoke daily or
socially. It offers smokers three different ways to change their
smoking. They can quit smoking all together; they can cut their smoking
in half; or they can refrain from smoking any time they are socializing
and drinking alcohol. Non-smokers can also enter the contest by
pledging to remain smoke-free. Besides the chance to win cash prizes,
all contestants receive motivational emails and support from a buddy.
They also have the option of receiving a free, eight-week supply of the
nicotine patch or gum as part of the contest, an offer that is brand
new to the contest this year.
"Smoking is a very difficult addiction to break, but it isn't something
you have to fight alone," said Deb Matthews, Minister of Health and
Long-Term Care. "I encourage all young adult smokers to take advantage
of the wouldurather… contest to get the help and motivation you need to
To participate in the six-week long contest, Ontario post-secondary
students or young adults between the ages of 18 to 29 can sign up at www.wouldurather.ca until January 26, 2014. Two $2,500 grand prizes are awarded to
randomly-selected contestants who quit smoking all together. Other
prizes include more cash, tuition waivers and gift cards to local
About Leave the Pack Behind
Leave The Pack Behind offers free, proven quit-smoking resources created
specifically for young adults. Funded by the Government of Ontario with
generous prize support provided by the makers of Thrive and Habitrol,
the wouldurather... contest aims to motivate and encourage young adult
Ontarians to live tobacco-free.
SOURCE: Leave The Pack Behind
For further information:
Assistant Manager of Leave The Pack Behind
905-688-5550 ext. 5144