Bushmills Live: International indie artists take to the stage at age-old
BUSHMILLS, Ireland, June 21, 2013 /CNW/ - Global stars including Of
Monsters and Men and Jake Bugg, together with friends Foy Vance, Willy
Mason and Iain Archer, gave electrifying performances last night at
Bushmills Live - the festival of handcrafted whiskey and music which
took place among the barrels at the Old Bushmills Distillery.
(Photo: http://photos.prnewswire.com/prnh/20130621/622694-a )
(Photo: http://photos.prnewswire.com/prnh/20130621/622694-b )
(Photo: http://photos.prnewswire.com/prnh/20130621/622694-c )
(Photo: http://photos.prnewswire.com/prnh/20130621/622694-d )
The intimate two-day festival on Ireland's north coast was attended by
just 500 music and whiskey fans from around the world, including
attendees from countries spanning from the USA to Bulgaria and Portugal
Artists more used to playing to crowds of hundreds of thousands, such as
Of Monsters and Men and Jake Bugg, performed a series of small gigs in
centuries-old buildings at the Old Bushmills Distillery, where the art
of whiskey-making has been practiced for generations.
Of Monsters and Men's Ragnar Þórhallsson said: "Last night was unlike
any other gig we've played before. We have performed in many venues in
cities all around the world, but this one, in a whiskey distillery, was
something very special. The atmosphere was great and we loved it. We
would be honoured to play here again."
Jake Bugg added: "I've played many gigs but never thought I'd be playing
in a whiskey distillery and it was pretty cool. Good to see my mate
Iain Archer - happy birthday."
These global superstars were joined by emerging indie artists Bear's Den
and Sons and Lovers, together with David C Clements and
VerseChorusVerse, recipients of the inaugural Bushmills Live Legacy
Fund. This is a trust of £20,000 set up by Bushmills™ Irish Whiskey and Third Bar, an artist development company run by last
year's headliner, Snow Patrol's lead singer, Gary Lightbody and Davy
Matchett, curators of the fund.
Master Distiller at the Old Bushmills Distillery, Colum Egan, said:
"This was an incredible night for Bushmills Irish Whiskey and for music lovers. Last night, we welcomed both
globally-established artists and emerging talent to our home on
Ireland's north coast. Their music, like our whiskey, represents the
very best in hand craftsmanship. He added: "It was fantastic to see so
many friends come to the distillery, enjoy the music and of course
share a glass of Bushmills."
NOTES TO EDITORS
For further photographs go to Facebook: http://facebook.com/bushmills1608
Tickets to Bushmills Live were not available for sale but were won via a
competition on Facebook. To find out more, visit http://facebook.com/bushmills1608.
BUSHMILLS LIVE ARTIST INFORMATION
About Of Monsters and Men
About Jake Bugg
About Willy Mason
About Bear's Den
About Iain Archer
About Foy Vance
About Sons and Lovers
About David C Clements:
ABOUT BUSHMILLS IRISH WHISKEY
With a heritage rooted in authenticity and quality, Bushmills Irish Whiskey is produced, aged and bottled at Ireland's oldest working
Whiskey distillery in the village of Bushmills in County Antrim on the
far north coast of Ireland. The Old Bushmills Distillery uses 100% malt
barley to make triple distilled malt whiskey, which is what creates the
rich, mellow and distinct flavour that is the house style. The
Bushmills portfolio includes: Bushmills Irish Whiskey; Black Bush,
Bushmills 10 Year Old Single Malt, Bushmills 16 Year Old Single Malt,
Bushmills 21 Year Old Single Malt, Bushmills 1608 and now Bushmills
BUSHMILLS LIVE VIDEO: http://www.youtube.com/watch?v=ZjyzNFGuRmo
To launch the festival, Bushmills commissioned some artisans to make a
3D art installation that depicts the Bushmills Live poster using
materials inspired by the handcrafted whiskey and music at the heart of
the festival. The master craftsmen who cemented their friendship when
creating the stage set for a hugely popular American television epic
that was filmed in Belfast - used 254 casks, 250 bottle tops, 30
bottles of whiskey, five metres of AMP wiring and four guitars to
handcraft the 10ft by 16ft installation artwork.
Diageo is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer
and wine categories. These brands include Johnnie Walker, Crown Royal,
JεB, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Cîroc and
Ketel One vodkas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180
countries around the world. The company is listed on both the New York
Stock Exchange (DEO) and the London Stock Exchange (DGE). For more
information about Diageo, its people, brands, and performance, visit http://www.diageo.com. For Diageo's global resource that promotes responsible drinking
through the sharing of best practice tools, information and
initiatives, visit http://www.DRINKiQ.com.
Celebrating life, every day, everywhere.
SOURCE: Bushmills Irish Whiskey
For further information:
Claire Lorimer, Claire.Lorimer@smartscommunicate.com, +44-289039-5512