Now Open: ALT Hotel Brings Its Modern, Dynamic Brand to Halifax Stanfield Airport

HALIFAX, June 10, 2013 /CNW Telbec/ - The first ALT Hotel in the Maritimes, only the fourth location in Canada, is now open and welcoming guests at Halifax Stanfield International Airport. The modern $27M, 169-room hotel occupies a prime location directly connected to the airport terminal via pedestrian walkway to offer travelers complete ease of access and an ideal accommodation option for any season.

"Our brand of hospitality has been welcomed in markets across Canada and we are thrilled to now be offering an ALTernative hotel experience to the millions of travellers who visit the East Coast and transit through Halifax Stanfield International Airport every year," said Christiane Germain, co-president of Groupe Germain Hospitalité.

"We are thrilled to be working with Groupe Germain Hospitalité," said Jerry Staples, Vice President, Air Service Development & Marketing for the HIAA. "The ALT Hotel concept is not only unique to this market, but it is an ideal fit for our business and leisure travelers who are looking for simple, yet stylish accommodations close to the airport at an affordable price."

ALT Hotels are an innovative no-frills-chic hotel concept combining modern design and eco-friendly features at the best possible rate. ALT Hotels do not have a high or low season; they guarantee one great rate throughout the year. To celebrate its opening, ALT Hotel Halifax Stanfield will offer a very special guest rate of $99 for the month of June and, a rate of $139 per room in the following months.

"In our view, being ALTernative means knowing what counts for our guests. Offering complimentary WIFI, ultra comfortable bedding and mattresses, and cutting edge meeting spaces are just some of the ways ALT makes luxury simple for our guests ", said Mark Schaay, General Manager of ALT Hotel Halifax Stanfield.

The hotel will have more than 6,775 ft2   of bright meeting space, equipped with 52 inch flat-screen televisions. It will also have creative lounges that were specifically designed to hold brainstorming sessions or more informal meetings. In between meetings or while waiting for a flight, guests can choose to relax in their room, work out in the gym, play a game of billiards in the lounge or even take a dip in the pool. They can also have a hot or cold meal made from a variety of fresh grab-and-go foods at ALTcetera, or contribute to the interactive mural in the hotel lobby.

ALTEXPO: A collective work of art
ALT Hotels held a photo contest via Instagram in order to create a site specific collective work of art for ALT Hotel Halifax Stanfield. More than 90 000 images, inspired by various themes such as travel, abstract, black and white and people, were submitted by participants from all over the world over a month-long period. The final installation, occupying four walls, features thousands of Instagram pictures and includes LCD screens that display the contest photos as well as new photos submitted by hotel guests in real time.

A green hotel
ALT Hotels boast a series of energy-saving features: geothermal heating and cooling; heat recovery from indoor air that is vented outside and from the water used in commercial washers; energy-efficient lighting throughout and motion detection sensors in stairwells to reduce lighting by 50% when not in use; direct digital control system for ventilation, heating and cooling.

From ALT to ALT: a national expansion
Built near major highways, airports or in urban centres, ALT Hotels can be found in Québec City, in Montréal's Quartier Dix30, at Toronto's Pearson International Airport and now at Halifax Stanfield International Airport. Groupe Germain Hospitalité is rapidly expanding the ALT brand across Canada and is currently building three new properties in downtown Ottawa, in Montréal's District Griffin and in Winnipeg's Sports Hospitality and Entertainment District (SHED).

Silver anniversary promotion
To highlight the company's silver anniversary, all Le Germain Boutique-hotels and ALT Hotels are offering 25% off the second night of a week-end stay until September 30th 2013. Use promo code GG25 when reserving online. Certain conditions apply.

About Groupe Germain Hospitalité
Ranked as one of Canada's 50 Best Managed Companies, Groupe Germain Hospitalité is a family-run business from Quebec City that owns and operates no-frills-chic ALT Hotels and Le Germain Boutique-hotels across the country. The company, that is celebrating its 25th anniversary this year, is renowned for the impeccable warmth, hospitality and style it brings to its properties. Every year, the 500 member team welcomes guests for 210.000 overnight stays, bringing the total number of stays to nearly 2M since the opening of the first property in 1988. For more information, visit

Photos of ALT Hotel Halifax Stanfield can be found on the photo-sharing site Flickr here. High-resolution versions are available on request.

Image with caption: "Groupe Germain Hospitalité, the team behind Le Germain Boutique-hotels and ALT Hotels, just opened its first hotel in the Maritimes : ALT Hotel Halifax Stanfield. Connected to the airport via pedestrian walkway, the hotel is an innovative no-frills-chic concept combining essential services and eco-friendly features at the best possible rate. (CNW Group/Groupe Germain)". Image available at:

SOURCE: Groupe Germain

For further information:

Emily Farlow
NATIONAL Public Relations

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Groupe Germain

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