CALGARY, July 10, 2012 /CNW/ - Discussions with MC Hammer and his
agency, Alchemist MMA, has lead to an inked deal between fighters Rory
MacDonald and Nate Marquardt and an exciting new watch company that
designs and manufactures watches for the action sports world: NOVO
"We couldn't be more excited about working with both Rory and Nate and
supporting them as they both prepare for their upcoming challenges,"
said Steve Christensen, founder and President of NOVO watch. "It's a
unique opportunity to work with them at this time in their careers.
Rory is getting ready for the biggest fight of his career and Nate is
fighting for a title. There is a lot of hype surrounding both of these
guys right now. It's an exciting time." According to Rory, "being a
part of the NOVO team is really exciting and support from them means a
lot. I'm always happy to work with fellow Canadians. I really like
their products and what they represent." Marquardt felt the same way
and says that "it's great to work with the people at NOVO. The energy
they have about the work they do is contagious and the support for my
title fight is appreciated."
NOVO watch has quickly made a name for itself with other sponsored MMA
athletes but working with MacDonald and Marquardt will put them on the
largest stages in the MMA world. "NOVO is more than just a watch
company. It's what defines us while away from the gym. It reminds us of
our true passion. Even though people on the outside may not understand
why we do what we do, we understand each other," says Christensen while
talking about what NOVO represents to him and those who have joined the
movement. "When we look for an athlete we look for superior talent and
exceptional attitude. Both fighters have incredible talent and their
attitudes are awesome, which makes them a great fit for our company."
To find out more visit www.novowatch.com.
SOURCE NOVO watch
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