Campaign Aims to Raise $1.5 Million to Help Kids Participate in Organized Sport
TORONTO, May 1, 2013 /CNW/ - Today, Canadian Tire Jumpstart Charities kicks off the month long Red Ball campaign, urging Canadians to help get kids off the sidelines and into the game. For the month of May, the coast-to-coast effort aims to raise $1.5 million in customer donations, culminating with the fifth annual Jumpstart Day on Saturday, May 25, 2013.
One in three Canadian families cannot afford to enrol their children in organized sports or recreational activities and Jumpstart helps by reducing financial barriers. During the month of May, Canadians are encouraged to make a $2 donation in exchange for a Jumpstart red ball at Canadian Tire Retail, Mark's, Sport Chek, Atmosphere and Gas+ locations. Additionally, all funds raised through the campaign stay in the community and go towards benefitting local children.
"It's hard to imagine that the number of children in Canada who can't afford to get in the game is more than the entire population of New Brunswick," said Johnny Misley, President, Canadian Tire Jumpstart Charities. "We help families in communities across the country by covering costs like equipment, registration and transportation. We also lend support to unique initiatives aimed at increasing access to sport and recreational programs."
Over the past eight years, Jumpstart has helped more than 570,000 (and counting) kids across Canada: "All children deserve a chance to play and Canadians can make a real difference by picking up a red ball and making a donation during the month of May," continued Misley.
Leading up to Jumpstart Day on May 25, participating stores and partners will host local events across the country:
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About Canadian Tire Jumpstart Charities
Canadian Tire Jumpstart Charities is a national charitable program
dedicated to providing financially disadvantaged kids with the
opportunity to experience the benefits of organized sport and
recreation. With an extensive, national network of more than 332 local
chapters, Jumpstart helps kids in communities across Canada by covering
the costs associated with registration, equipment and/or
transportation.
Supported by the Canadian Tire Family of Companies, which includes Canadian Tire Retail, PartSource, Gas+, Sport Chek, Atmosphere, Mark's and Canadian Tire Financial Services, Jumpstart has enabled more than 570,000 Canadian kids and counting to get in the game since 2005. For more information or to lend your support, visit jumpstart.canadiantire.ca.
Follow us on:
www.facebook.com/CTJumpstart
www.twitter.com/#!/ctjumpstart
www.youtube.com/user/CTJumpstartCharities
SOURCE: CANADIAN TIRE CORPORATION, LIMITED
For further information:
For further information or to schedule an interview, please contact:
Erin Chard
North Strategic
905-806-2956
erin.chard@northstrategic.com
Julie Bellissimo
Canadian Tire Corporation
416-480-3180
julie.bellissimo@cantire.com
CANADIAN TIRE CORPORATION, LIMITED
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Canadian Tire Jumpstart
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