Grip and speed like never before
NOKIA, Finland, March 13, 2013 /CNW/ - The new world record for fastest
car on ice was achieved by Nokian Tyres, inventor of the winter tyre, when test driver Janne Laitinen drove at
a speed of 335.713 kilometres per hour (208.602 mph) on the ice of the
Gulf of Bothnia in freezing winter weather. Grip and speed like never
before were ensured by the new spearhead product for the world's
leading manufacturer of winter tyres - the Nokian Hakkapeliitta 8 studded tyre (255/35R20 97 T XL).
(Photo: http://photos.prnewswire.com/prnh/20130313/601043-a )
(Photo: http://photos.prnewswire.com/prnh/20130313/601043-b )
(Photo: http://photos.prnewswire.com/prnh/20130313/601043-c )
(Photo: http://photos.prnewswire.com/prnh/20130313/601043-d )
At high speeds, a top-class winter tyre needs to have absolute grip,
structural durability, and precise handling in order to manage the
exceptional performance of a high-powered vehicle. The unique Nokian
Eco Stud 8 technology used on this newest member of the legendary Hakkapeliitta winter tyre family ensures balanced lateral and longitudinal grip that can be felt as
stable, predictable handling. Both of these are required at extreme
speeds on uneven ice as well as during regular overtaking on winter
- Relentless testing at the extreme limits always works to serve the
interests of the consumer. We wanted to set an extremely tough
challenge for the new Hakkapeliitta 8. At extreme speeds, the forces
focused on the tyres are enormous, as the car travels over 93 metres
per second and the studs hit the ice 43 times. As the air resistance
increases, we need even more grip to accelerate the car. In addition to
grip, handling and stability are also essential, says Matti Morri,
Technical Customer Service Manager for Nokian Tyres.
Same place, car and driver as before but now new Nokian Hakkapeliitta 8
The car driven in this exceptional test by the company's own "Iceman"
Janne Laitinen, who holds multiple world records, was an Audi RS6. The
speed of Nokian Tyres' own test vehicle reached close to 340 kilometres
an hour (211.27 mph) during the record. The new world record was
achieved on 9 March near the city of Oulu, on an 12-kilometre (7.5
mile) track created on the ice of the Gulf of Bothnia.
Nokian Tyres and Laitinen, who has worked as a tyre testing professional
for over twenty-five years, also hold the earlier Guinness World Record for fastest car on ice (March 2011: 331.61 km/h, 206.05 mph) and the record for driving on ice with an electric car (March 2012: 252.06 km/h,156.62 mph).
The Guinness organisation defines specific rules for the world record
for driving on ice. The time for the one-kilometre distance is measured
in both directions. The world record is an average of these two
measurements. The vehicle takes a flying start, and the allowed time to
achieve the record is only one hour. The ice must be natural, and it
must not be roughened or treated with chemicals. The tyres must be
commercially available and approved for road use in the country where
the record is made.
The developer of the best winter tyres knows extreme conditions
Nokian Tyres is the world's northernmost tyre manufacturer. The company
developed and manufactured the world's first winter tyre for the winter frost in 1934. Two years later, the Nokian Hakkapeliitta was born in the Nordic winter; it is already a legend wherever there
are true winter conditions. The unique innovations have made
Hakkapeliittas the winners of magazine tests year after year and decade
Since the beginning, careful testing and development by Nokian Tyres has
been leading the way towards safer and eco-friendlier tyres. Far north
of the Arctic Circle, Nokian Tyres has its enormous Ivalo Testing Center, spanning over 700 hectares, which is also known as "White Hell".
Winter tyres are put to the test in extreme conditions around the
The company is the only tyre manufacturer in the world focusing on
products and services that facilitate safe transport in Nordic
conditions. Its innovative tyres for passenger cars, trucks, and heavy
machinery are mainly marketed in areas that are home to snow, forest,
and demanding driving conditions due to changing seasons.
Fastest on Ice 2013
Watch the video and read more about the world record:
Photos of the ice driving world record:
Nokian Hakkapeliitta - Snow Road Champion
Nokian Hakkapeliitta 8 - Ruler of the North
New generation of Nokian Hakkapeliittas! Grip like never before!
Testing under extreme conditions. IvaloTestCenter- White Hell:
How the world's first winter tyre was invented
Fastest on Ice: electric car E-RA with Nokian Hakkapeliitta
Story of the Nokian Hakkapeliitta:
SOURCE: Nokian Tyres
For further information:
Nokian Tyres plc
Technical Customer Service Manager Matti Morri, tel. +358-10-401-7621
Vice President, Marketing and Communications Antti-Jussi Tähtinen, tel. +358-10-401-7940
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