Daily episodes capture behind the scenes look at five top NHL stars
TORONTO, Feb. 23, 2012 /CNW/ - Whether it's family life or life on the
road, shopping trips or autograph sessions, five NHL star players have
been given a BlackBerry® PlayBook™ tablet with a simple goal: film
everything. The National Hockey League Players' Association (NHLPA) in
partnership with BlackBerry® is pleased to officially announce the NHLPA Players' PlayBook, a first of its kind video series that features off-ice action captured
by the players themselves.
The new series launched today features footage recorded exclusively on
BlackBerry PlayBook tablets in high-definition format and edited into
short video episodes that are updated daily at http://playbook.nhlpa.com. Creating the ultimate power play, the minute and a half long episodes
feature five NHLPA members: Scott Hartnell (Philadelphia Flyers), Bobby
Ryan (Anaheim Ducks), Joffrey Lupul (Toronto Maple Leafs), Martin Biron
(New York Rangers) and Michael Grabner (New York Islanders).
"NHL players live exciting lives both on and off the ice," says Colin
Campbell, NHLPA Director of Corporate Partnerships. "This unique
program gives fans an opportunity to get a glimpse into players' lives
in a way that has never been available to them in the past. This is
very cool stuff. Together with BlackBerry, we're thrilled to provide
The NHLPA Players' PlayBook provides fans with the opportunity to do more than watch video - they
also get to call the shots. A fan poll, which will be held every
Monday, will determine the Fans' Choice Video. Also, question and answer sessions each Wednesday allow players to
respond to fan-submitted questions and challenges. At the end of each
week, there will be a wrap up with the Editors' Choice Video, where the behind-the-scenes editing talent will post their favourite
footage from everything collected.
"The BlackBerry PlayBook tablet's HD video cameras capture exceptional
video quality and its light, ultra-portable design makes it easy to
carry and record those significant moments," says David Smith, Senior
Vice President, Mobile Computing, Research In Motion. "We're excited to
see how these five dynamic NHL players use their tablets to let fans
into their lives."
"The BlackBerry PlayBook is a great tool to document life on the road,"
says Martin Biron, New York Rangers goalie, who is thrilled to show his
fans another aspect of life as an NHL player. "The HD quality of the
video camera is amazing, and many of my teammates have been impressed
with how great the videos have turned out. I'm excited to see the fans'
reactions as the season goes on."
New episodes are updated throughout the week at http://playbook.nhlpa.com. Episodes will also be available through the NHLPA Facebook, YouTube
About the National Hockey League Players' Association
The National Hockey League Players' Association (NHLPA), established in
1967, is a labour organization whose members are the players in the
National Hockey League (NHL). The NHLPA works on behalf of the players
in varied disciplines such as labour relations, product licensing,
marketing, international hockey and community relations, all in
furtherance of its efforts to promote its members and the game of
hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way
for the players to give something back to the game they love. Over the
past 12 years, more than 60,000 deserving children in 25 countries have
benefited from the players' donations of hockey equipment. NHLPA Goals
& Dreams has donated more than $20-million to grassroots hockey
programs, making it the largest program of its kind. For more
information on the NHLPA, please visit www.nhlpa.com.
The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.
RIM assumes no obligations or liability and makes no representation, warranty, endorsement or
guarantee in relation to any aspect of any third party products or
SOURCE National Hockey League Players' Association
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