TORONTO, May 10, 2016 /CNW/ - It's time to debunk stereotypes and capitalize on the generation that's got the business world talking.
McLuhan & Davies Communications, Inc. announces the launch of a three-part documentary web series that looks at the modern Millennial employee. The series, entitled "We Are Millennials," analyzes work ethic, goals and interests of this generation and explains how managers can make their young employees more motivated, productive and dedicated.
"From an employer's viewpoint, this series shows you how to retain a generation that's always on the move," says Roger HB Davies, CEO of McLuhan & Davies. "From the Millennial's viewpoint, it teaches you how to stand out amongst your peers in the business world."
"The modern workplace is changing and both parties need to adapt to prosper," he adds.
By the year 2020, Millennials will make up 50% of the global workforce. Companies and organizations need to be proactive and make Millennials an integral part of their business strategy.
Our research shows that this generation approaches the workplace much differently than Baby Boomers and Gen Xers. Special focus is placed on workplace culture, short-term goals, instant feedback, communication skills and professional development.
The three-part documentary was produced, written and filmed by two Millennial employees of McLuhan & Davies who wanted to bridge the gap between generations and help companies produce high-performing Millennials.
"There are a lot of negative comments circulating about my generation claiming we're spoiled, entitled, lazy and unmotivated," says Ashley Denuzzo, Digital Media Coordinator at McLuhan & Davies and producer of the series. "That couldn't be farther from the truth."
"This series is meant to not only challenge the stereotypes of Millennials, but also show companies that if they want their Millennials to become standout leaders, there has to be support coming from the top," she continues.
The series interviews real Millennials and uncovers what Millennials want out of their careers, how their talent and skills can be capitalized on and the secret to transforming a Millennial into a high-performing leader.
"We Are Millennials" is now available and can be accessed at www.mdctraining.com/We-Are-Millennials.
About McLuhan & Davies Communications, Inc.
McLuhan & Davies Communications, Inc. has provided business communications training for over 35 years worldwide. We teach people how to think, write and speak with CLARITY, BREVITY and IMPACT®.
SOURCE McLuhan & Davies Communications, Inc.
Renseignements: Amanda James, Vice President, Operations, McLuhan & Davies Communications, Inc. 416-928-3131 ext. 245, www.mdctraining.com