VANCOUVER, May 31, 2013 /CNW/ - A new national poll conducted by Pollara
provides interesting insights into the attitudes of Canadians when it
comes to preparing for severe weather. It also reveals that many
Canadians are not aware of what is covered by their home insurance
Insurance Bureau of Canada (IBC) released the results of the poll today
in Vancouver at the opening of the Federation of Canadian
Municipalities (FCM) Annual Conference. IBC is a major sponsor of FCM
and works to increase awareness of dealing with severe weather
This poll was commissioned by IBC to find out if Canadians are taking
appropriate steps to protect their families and their property against
the increase in severe weather. What the poll reveals is surprising.
For example, the majority of Canadians are not actively preparing for
the possibility of bad weather despite an increase in its frequency and
severity. Survey respondents, however, were somewhat more positive
about their own personal preparations than they were of Canadians in
Only 8% of respondents believe Canadians in general are very actively preparing for severe weather. Similar numbers say this about the people
in their province (9%) and in their communities (12%). Nonetheless, 22%
say that members of their own households have been preparing very actively.
"The insurance industry is on the front lines when disaster strikes so
we would like to see these numbers improve," said Don Forgeron, IBC
President & CEO.
"We are very aware of the costly and devastating impact of severe
weather," he added, saying that preparation and adaptation are key to
reducing losses. "Insured losses as a result of severe weather have
been above or near $1 billion in each of the past four years, but there
is no way to measure these huge losses in human terms. Homes flooded,
cars smashed, trees uprooted, roads washed out and businesses
interrupted all take a toll on the lives of those affected," Forgeron
Some of the other findings of the Pollara research include:
One half of respondents believe that some damage to their homes due to
severe weather is likely to happen in the next 10 to 15 years.
Almost three quarters are confident that their municipal sewer systems
will be able to handle the amount of water produced by storms in the
Overall, Canadians do not have good awareness of which weather damage is
covered and which isn't covered by home insurance policies. Many answer
specific questions incorrectly and significant numbers can offer no
opinion at all. For example:
A small majority (53%) know that home insurance covers hail damage to
Only 46% know that home insurance generally covers damage caused by a
tree destroying their roof as a result of a tornado.
Less than one half (46%) know that damage from landslides and snowslides
is not covered.
Less than one half (45%) know that damage from tornadoes (aside from
overland flooding) is typically covered by home insurance.
Only 39% know that home insurance does not cover windstorm damage to
Only 36% know that water damage due to overland flooding is not covered
by home insurance.
Only 10% know that sewer back-up damage may or may not be covered,
depending on the policy. Fully 57% believe that this damage is covered
by all home insurance policies.
Only 9% know that coverage for roof collapses due to snow and ice
accumulation depends on the policy. Forty-nine percent believe this
damage is typically covered.
Only 7% know that some "acts of God" (natural events that are not
preventable) are covered by home insurance while some are not.
Forty-four percent believe these events are covered and 35% believe
they are not.
Virtually no one realizes "acts of God" is not a term contained in their
Consumers should take a close look at their home insurance policies and
contact their insurance representative if they have any questions about
what their coverage includes. They can also visit www.ibc.ca to learn more about helping to prevent damage from severe weather
About Insurance Bureau of Canada
Insurance Bureau of Canada is the national industry association
representing Canada's private home, car and business insurers. Its
member companies represent 90% of the property and casualty (P&C)
insurance market in Canada. The P&C insurance industry employs over
118,600 Canadians, pays more than $7 billion in taxes to the federal,
provincial and municipal governments, and has a total premium base of
To view media releases and other information, visit the media section of
IBC's website at www.ibc.ca. Follow IBC on Twitter @InsuranceBureau or like us on Facebook.
If you require more information, IBC spokespeople are available to
discuss the details in this media release.
SOURCE: INSURANCE BUREAU OF CANADA
For further information:
To schedule an interview, please contact:
Director, Media Relations
Insurance Bureau of Canada
(416) 362-2031 X 4387