Future Shop uncovers increasing customer need to be connected at the hip
Canadians increasingly depend on their mobile devices as they continue
to replace face-to-face communication, personal relationships, cameras,
books, magazines and computers
74 per cent of cell phone users admit to using their device in a place
they should not
Future Shop's knowledgeable Product Experts offer valuable insight on
choosing the best cellular packages for specific needs
BURNABY, BC, Feb. 16, 2012 /CNW/ - Canada, our home and native land, and
increasingly, the never-off society. Whether it is at a wedding,
funeral, or even in a courtroom, Canadians tote their smartphones along
so they can contact anyone, anywhere, anytime. As part of a commitment
to provide customers with mobile solutions to fit every lifestyle,
Future Shop partnered with Leger Marketing to determine if Canadians
really are addicted to their phones. The results are loud and clear: 74
per cent of all cell phone users admit that not only are they unable to
part with their smartphones, they are using the devices in the most
bizarre places, including the bathroom (17 per cent), a place of
worship (11 per cent) and even a job interview (nine per cent).
Future Shop understands Canadians are relying on their cellular devices more than
ever before and provides customers with ideal solutions to stay
connected. With a wide range of products and services to help customers
with their needs - whether it's texting their sibling while in the same
room, or their best friend while at the salon - Future Shop's Product
Experts are trained to help customers determine their specific cellular
needs. For some, that means a focus on long distance calling or email,
for others the focus is more on texting. In fact, texting has replaced
communication with siblings (55 per cent), best friends (61 per cent),
spouses (51 per cent) and kids (51 per cent).
"For 72 per cent of Canadians, their cell phone replaces more than just
their landline. Consumer habits are rapidly changing and many are using
their wireless devices to simplify their lives," said Phil Johnston,
Director of Cellular, Future Shop. "We strive to provide our customers
with the ideal products and services to enhance their mobile experience
and help them embrace the connected world we live in."
The survey also found that half of Canadians (exactly 50 per cent) pled
guilty to breaking cell etiquette when it comes to habits like texting
someone in the same room or while in the middle of another
conversation. According to the breakdown below, Maritimers were the
guiltiest, while Albertans are sticking to the rules. Interestingly,
all provinces hovered very close to the National 50 per cent score.
British Columbia (47 per cent)
Alberta (45 per cent)
Manitoba/Saskatchewan (48 per cent)
Ontario (49 per cent)
Quebec (53 per cent)
Maritimes (59 per cent)
Additional Survey Highlights
Using cellular devices in the bathroom is highest in Ontario with 21 per
cent who would admit to doing this, significantly higher than Quebecers
with only 10 per cent.
Quebecers are least likely to say they would use their cellular device
at a wedding (3 per cent).
Using cellular devices in the car is highest in Alberta. Albertans use
their devices in the car (35 per cent) significantly more than those in
Ontario (25 per cent).
Albertans seem to be attached least of all to their apps. Nearly half
(46 per cent) of Albertans respond "None" when asked to identify apps
they could not live without; only 24 per cent of other Canadians would
give the same response.
Of those polled, only 62 per cent of British Columbians admitted to
having used their cell phone in a place or situation they should not,
versus a surprising 80 per cent in Quebec and 74 per cent in Ontario.
Future Shop's Extensive Cellular Offering
Selecting the right mobile device can be an overwhelming process, that's
why Canadians can look to Future Shop as the ultimate cell phone
solution. Across the country, knowledgeable Product Experts are on hand
to provide advice on appropriate plans, providers, handsets and
Consumers can choose plans from Canada's favourite providers, including
Bell, Rogers, Telus, Koodo, Virgin, Sasktel, Fido, Chatr and Tbaytel,
then match them to an appropriate hand set that suits their needs. With
the option of handling more than 100 devices in store, making the right
choice is easier than ever.
Future Shop products for the 'never off' Canadian consumer
The bathroom blabber
Plantronics Discovery Bluetooth Headset (975 BT)
For the individual who likes to talk in the bathroom - it's best to be
The Plantronics Discovery 975 Bluetooth earpiece combines
AudioIQ2 technology with wind noise protection, and simple connectivity.
Comfortable gel ear tips ensure comfortable fit.
Rogers HTC EVO 3D Android Smartphone
The feature fundamentalist has not only replaced their landline, but
magazine, and computer with a smartphone. The HTC EVO 3D is a equipped
a 3D camera so users can take amazing 3D pictures and videos, and view
without special glasses. Social Networking apps, access to the Android
WiFi, GPS, and Bluetooth offer connectivity at all times - perfect for
who needs everything in one device.
(with 3-year agreement)
Motorola Bluetooth Car Speaker (TZ700 ROADSTER)
The temptation to talk while driving is too great for some and Motorola
Bluetooth Car Speaker (TZ700 Roadster) is the best solution. The TZ700
Roadster's dual-microphone noise cancellation technology makes sure
conversations can be heard over road noise and blocks out background
noise better than any other speakerphone currently on the market.
The "app" attack
Rogers Samsung Galaxy Note Smartphone - Black
Everyone loves apps - Canadians are no exception. The Samsung Galaxy
Note is an impressive piece of hardware with LTE network capabilities, a
massive 5.3" HD Super AMOLED screen, perfect to play with apps and
dual core processor that's powered by Android, so access to apps will be
fast - Canadians might have an "app" attack!
Bell Blackberry Torch 9860 Smartphone - Black
Canadians have even admitted to using smartphones in a place of worship
11 per cent in fact! Keep it discreet with the BlackBerry Torch 9860. It
a small 3.7" touchscreen, so scrolling is quick and easy! The Torch
fast and robust mobile experience to make holy scroller lightening fast.
(with 3-year agreement)
The Future Shop iPhone app
Canada, our home and native land - filled with consumers who are "never"
To meet these needs Future Shop has created the Future Shop iPhone app.
Browse the site, check out what's on sale, find a store nearby store and
pay the ol' Tech Yeah Community a visit!
No matter what type the individual's tech-needs - this app is easy to
use and free!
Download on iPhone
apps or online at futureshop.ca
* Regular prices listed on Futureshop.ca as of February 7, 2012.
For more information on Future Shop's Cellular offerings, visit www.futureshop.ca
*These are findings of a Leger Marketing survey conducted on behalf of
Future Shop from January 23 and 26, 2012. This online survey of 1,523
adults aged 18 and older in Canada is accurate within 2.5 percentage
points, 19 times out of 20.
About Future Shop
With 150 stores across the country and the nation's premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest retailer and
e-tailer of consumer electronics. The company employs more than 10,000
technology enthusiasts, has enabled its website, Futureshop.ca, to
deliver unparalleled content about the products it sells. Futureshop.ca
also hosts an online community forum and tech blog called Tech Yeah for
technology beginners and tech-savvy experts to exchange ideas, reviews,
tips and other consumer electronics information (www.futureshop.ca/techyeah). As a proud corporate citizen, Future Shop has developed solutions to
recycle used electronics and is committed to employee volunteerism and
supporting non-profit organizations dedicated to transforming local
youth into Future Leaders (see www.futureshop.ca/futuregeneration).
SOURCE Future Shop
For further information:
Elliott Chun │Future Shop │firstname.lastname@example.org │604.412.1764
Press room: www.futureshop.ca/media Facebook: www.facebook.com/FutureShop