New Leadership at Bassett Home Furnishings in support of shift in corporate strategy

TORONTO, Sept. 19, 2014 /CNW/ - Bassett Home Furnishings, a licensed retailer of Bassett Furniture has recently appointed Jack Lochhead to the position of General Manager for Bassett Operations Canada. The appointment marks a strategic shift for the iconic brand, positioning the company to be the "go to" furniture store for quality North American furniture for both the home and condo market place.

Travis Braithwaite, President of Bassett Home Furnishings stated "With the appointment of Jack to the position of General Manager, Bassett is now positioned to provide customer service without compromise. That is how we will become the premier destination for the Great Toronto Area's furniture, lighting and accessory needs."  

Lochhead holds a Diploma in Interior Design from Durham College and has lengthy experience in retail merchandise, design and operational management.  Most recently Lochhead held the position of General Manager for Ridpath's Fine Furniture in Toronto. "I am looking forward to this opportunity as the furniture retail landscape is changing in the Toronto area. Bassett Home Furnishings represents great customer service, quality and has the design ability to support each client's personalized sense of style", Lochhead says. Moving forward in his new role, he identifies his key objectives as:

  • Working directly with the Bassett design team to enhance the overall customer experience through a complimentary design service.
  • Building upon the strong brand reputation of the HGTV collections and the design expertise provided by the HGTV HOME™ Design Studio located at each Bassett Home Furnishings retail location.
  • Facilitating creative relationships with the Bassett customer to ensure exceptional design and an overall assurance that with each purchase the Bassett client is investing in a quality product.

Bassett's blend of style, comfort and value has been trusted since 1902 and made it one of the most recognizable brands in America. Today, Bassett has taken its craftsmanship and built a new reputation of quality custom furniture and design in partnership with the HGTV HOME™ Design Studio. Bassett currently operates more than 100 retail locations in the United States, Puerto Rico and Canada.  Bassett Home Furnishings, a licensed retailer of Bassett Furniture, has proudly served the GTA for over 9 years at its two locations at 1751 Victoria Street East in Whitby and 255 Bass Pro Mills Drive in Vaughan.

Image with caption: "Jack Lochhead, General Manager for Bassett Operations Canada (CNW Group/Bassett Home Furnishings)". Image available at:

Image with caption: "Bassett since 1902 (CNW Group/Bassett Home Furnishings)". Image available at:

SOURCE: Bassett Home Furnishings

For further information: Jack Lochhead,, 905-761-8877 ext 23

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