HAMILTON, ON, March 26, 2013 /CNW/ - The Canadian Society for Medical
Laboratory Science (CSMLS) is proud to announce a national public
awareness campaign to illustrate the vital contributions medical
laboratory professionals make to Canada's health care system. The
campaign seeks to pull back the curtain on this often unseen profession
and provide insights into what the lab is really like.
"Despite their vital role, our members are often over looked by the
public as key contributors to patient care," states CSMLS president,
Heather Autio. "Our campaign will help shed some light on these hard
working and dedicated professionals."
The Our Focus Is You campaign (www.OurFocusIsYou.ca) serves to illustrate the vital role of the lab in an accessible and
fun manner. Students, educators and members of the public can watch a
video, answer trivia questions and even take a virtual trip through the
eye-piece of a microscope to see what lab professionals see.
"Many people think that lab professionals just take blood and have
little effect on patient care. They couldn't be more wrong," says
Christine Nielsen, CSMLS's Executive Director. "You may never see them,
but their impact on patient care is broader than you think."
Every day in Canada, life-saving diagnoses and treatments are dependent
on work done in laboratories. These dedicated professionals who work in
the lab often go unnoticed by the public because they are rarely seen
The campaign is part of the lead-up to National Medical Laboratory Week
(April 28 -May 4). Since 1985, CSMLS has sponsored this special week to
educate the public about the important role that laboratory testing
plays in the health and well-being of Canadians.
Joining in the celebration will be Medical Laboratory Technologists,
Diagnostic Cytotechnologists, Clinical Genetics Technologists and
Medical Laboratory Assistants across Canada.
The Canadian Society for Medical Laboratory Science is the national
certifying body for medical laboratory technologists and medical
laboratory assistants, and the national professional society for
Canada's medical laboratory professionals. Incorporated in 1937 as the
Canadian Society of Laboratory Technologists, the society has over
14,000 members in Canada and in countries around the world.
SOURCE: CANADIAN SOCIETY FOR MEDICAL LABORATORY SCIENCE
For further information:
For more information about CSMLS or interview requests, please contact:
Director of Marketing, Communication & Membership
Phone: 1.800.263.8277 ext. 8693