E-commerce retailers to vie for $1 million in shipping and marketing
OTTAWA, July 12, 2012 /CNW/ - Canada Post today announced the launch of the Canada Post E-commerce Innovation Awards, a competition designed to recognize and reward successful innovation in
e-commerce in Canada, and aiming to further boost the growing
e-commerce sector. E-commerce retailers will compete in five categories
for prize packages worth a total of $1 million.
"For more than two centuries, Canada Post has been the largest enabler
of remote trade and commerce and it is vital that we lead the way for
the future," said Deepak Chopra, Canada Post President and CEO. "We
hope these awards will inspire entrepreneurs to create a whole new
e-economy for Canadians."
As the country's home delivery company, Canada Post is the market-share
leader in Canada's business-to-consumer (B2C) shipping market. An
estimated $8 billion worth of physical goods is ordered online in
Canada each year for residential deliveries, and that figure is
forecasted to grow to more than $15 billion by 2016. Total expenditures
on Canadian e-commerce business-to-consumer shipping services alone
were more than $600 million in 2011.
With the help of a blue-ribbon expert panel of judges, Canada Post will
select the best entrants and announce the winners on October 16 in
Toronto. Prize packages include a free shipping contract with Canada
Post, a direct marketing mail campaign, advertising on Canada Post
properties (online and on trucks and facilities). Total prizes are
estimated at $1 million.
E-commerce retailers in Canada, large and small, who ship to Canadian
consumers, are eligible and must submit their entries online by end of
day Monday, August 20 to one of the following awards:
Best Multi-channel Retailer of the Year (large and small businesses): Entrants must operate at least one bricks-and-mortar store open to the Canadian public and sell directly online.
Best Online Retailer of the Year (large and small businesses): Entrants sell exclusively online.
Best New E-business: Entrants must be up-and-comers who hung out their e-shingle in 2011 or
the first six months of 2012.
Outside the Box Achievement Award: Entrants must show groundbreaking efforts that succeeded.
Consumer Champion Award: The winner will be chosen by Canadians in a month-long online voting
"More and more Canadians are ordering goods online, making B2C the
fastest growing sector in e-commerce or retail, but there is a lot of
room for growth before Canadians close the gap between them and
consumers in the U.S. or U.K.," added Chopra. "We know that there are
still challenges for e-retailing in Canada and we think Canada Post can
help by recognizing and promoting successes."
For more details on the criteria and prize packages, please visit canadapost.ca/ecommerceawards.
Canada Post is the country's leading provider of business-to-consumer
delivery. By reaching more than 15.1 million addresses, and operating
the country's largest retail network of nearly 6,500 post offices,
Canada Post is ideally positioned to offer affordable and reliable
service, with convenient pick-up and return options. Together, Canada
Post, Purolator Inc. (Canada's largest logistics company) and SCI
Logistics offer market-leading end-to-end solutions for e-commerce
shippers by leveraging the assets and expertise of the Canada Post
Group of Companies.
SOURCE Canada Post
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